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Learn More Faster: How to Find Your Bullseye Customer and Their Perfect Product
By Michael Margolis
1 recommend/use · 1 sourced episode
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“more recently wrote a book called learn more faster how to find your Bullseye customer and their perfect product”
Related frameworks
Marketing4 steps
Comically-Narrow Bullseye Definition (Inclusion / Exclusion / Triggers)
Narrow your target to ~seven concrete attributes across three buckets so everyone agrees these people will say yes
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Communication3 steps
Humble Inquiry Interview Mode
Interview to learn, not to sell — lower your status, smile, and weight past behavior over stated intent
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Innovation3 steps
Multi-Prototype Comparison Testing
Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment
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Innovation6 steps
The Bullseye Customer Sprint (5 + 3 in 1)
Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for
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Leadership5 steps
The Team Watch Party
Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment
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