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3 recommend/use · 3 sourced episodes

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Leadership4 steps

Barrels-and-Ammunition Team Design

Staff each team from the gap, not from a fixed PM/EM/designer template

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Marketing4 steps

Comically-Narrow Bullseye Definition (Inclusion / Exclusion / Triggers)

Narrow your target to ~seven concrete attributes across three buckets so everyone agrees these people will say yes

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Leadership6 steps

Discover–Discuss–Decide (Nominal Group Meeting Protocol)

Only discussion belongs in the meeting; discovery and decision happen independently and asynchronously

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Communication4 steps

Evals as Articulating Success

An eval is just a clear spec of ideal behavior — the shared language of AI product work

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Communication3 steps

Humble Inquiry Interview Mode

Interview to learn, not to sell — lower your status, smile, and weight past behavior over stated intent

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Strategy4 steps

Kill Criteria (Premortem Plus Pre-Commitment)

A premortem only works if each predicted failure signal is bound to a pre-committed action

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Strategy5 steps

Make the Implicit Explicit: Decision Rubrics and Mediating Judgments

Excavate your gut into a rubric, then score the rubric against reality to learn where your gut is wrong

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Mindset3 steps

Mental Time Travel

Ask how you'll feel about this in ten years to dissolve the focusing effect of right now

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Innovation3 steps

Multi-Prototype Comparison Testing

Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment

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Self-Mastery5 steps

Quit Before You're Certain (Would I Start This Today?)

If you're thinking about quitting, you're probably already late — waste is prospective, not retrospective

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Strategy5 steps

Run Toward the Hard Use Cases

Don't disable high-stakes uses to avoid downside — engineer them to be great

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Innovation5 steps

Ship-to-Learn: The Emergent-Product Loop

When product properties are emergent, launching is how you discover them

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Innovation6 steps

The Bullseye Customer Sprint (5 + 3 in 1)

Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for

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Leadership4 steps

The Maximally Accelerated Question

A forcing question that separates critical path from what can wait

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Communication4 steps

The Nevertheless Close

Let people be fully heard, then decide anyway — the word that separates listening from agreeing

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Strategy4 steps

There Is No Such Thing As a Long Feedback Loop

Feedback loops are as long as you choose — shorten them with necessary-but-not-sufficient milestones

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Leadership5 steps

The Team Watch Party

Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment

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Productivity5 steps

Two-Mode Prioritization for AI Products

Prioritize backward from model magic AND forward from customer needs

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