“We we did run a form of van westonorp which is just understanding what is the overall willingness to play”
← All resourcesother
Van Westendorp Price Sensitivity Meter
By Peter van Westendorp
2 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“the survey just to give it the official name the van western drop survey uh is how you guys ended up pricing chap.”
Related frameworks
Leadership4 steps
Barrels-and-Ammunition Team Design
Staff each team from the gap, not from a fixed PM/EM/designer template
Read →
Communication4 steps
Evals as Articulating Success
An eval is just a clear spec of ideal behavior — the shared language of AI product work
Read →
Marketing4 steps
Founder-Led Marketing as a Goodwill Bank
Log what you learn, package it per platform, bank goodwill to spend later
Read →
Leadership5 steps
Lean Team by Design: Slow Hiring, Player-Coaches, Generalists
Hire painfully slowly, replicate your first-10 DNA, and bet big on the exceptional
Read →
Finance5 steps
Reactive Pricing After Demand Signal
Let users pull pricing out of you, then validate willingness-to-pay and margins
Read →
Strategy5 steps
Run Toward the Hard Use Cases
Don't disable high-stakes uses to avoid downside — engineer them to be great
Read →
Innovation5 steps
Ship-to-Learn: The Emergent-Product Loop
When product properties are emergent, launching is how you discover them
Read →
Entrepreneurship4 steps
The Durable Wrapper Test
Own a workflow you care about for a decade, then orchestrate 20 models beneath it
Read →
Marketing4 steps
The First 30 Seconds Onboarding Bet
Earn the next 30 seconds by making one thing feel magical fast
Read →
Leadership4 steps
The Maximally Accelerated Question
A forcing question that separates critical path from what can wait
Read →
Marketing5 steps
The Micro-Influencer Wide-Net Playbook
Skip the big creators; onboard thousands of trusted micro-influencers like teammates
Read →
Innovation4 steps
The Same-Day Prototype Validation Loop
Idea in the morning, real users testing by afternoon, decision by evening
Read →
Strategy4 steps
The Word-of-Mouth Machine PMF Test
Real product-market fit is organic pull, not award-winning launch spikes
Read →
Productivity5 steps
Two-Mode Prioritization for AI Products
Prioritize backward from model magic AND forward from customer needs
Read →
People in these episodes
Related resources
- A Fire Upon the Deep
- Airtable
- AKG Media
- Canva
- ChatGPT
- Conductor
- Conjoint analysis
- DALL-E
- Discord
- Disney
- Dropbox
- Figma
- First Collab
- Gamma
- Google Docs
- Google Forms
- Google Slides
- GPT-4
- GPT-4o
- GPT-5
- GPTs
- Her
- High Output Management
- Instacart
- Intercom
- Lenny's Newsletter
- Lenny's Podcast
- Microsoft Windows
- Midjourney
- Nobody Wants to Read Your Sh*t
- Notion
- o3
- OpenAI
- Optimizely
- Orkes
- Perplexity
- PostHog
- PowerPoint
- Product Hunt
- Severance
- Shoe Dog
- Slack
- Smith & Diction
- The Design of Everyday Things
- The Lazarus Project
- TikTok
- UserTesting
- Vanta
- Voicepanel
- Waymo
- Westworld
- X (Twitter)
Spot an error or want this page removed? Request a correction or removal.