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PostHog

By PostHog

2 recommend/use · 5 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

Related frameworks

Innovation4 steps

Aha Moment Discovery via Correlation-Then-Experiment

Brainstorm high-value actions, correlate them with conversion and retention, then experiment to prove causation

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Leadership4 steps

Barrels-and-Ammunition Team Design

Staff each team from the gap, not from a fixed PM/EM/designer template

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Leadership5 steps

Building the PLG Team and Org

Start with a growth PM and an analyst, then formalize into a cross-functional PLG org with three growth heads

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Innovation3 steps

Build Your Own Senior-Engineer Benchmark

Measure AI honestly by scoring new models against real human experts rewriting your actual broken work.

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Strategy4 steps

CEO-Led AI Adoption Playbook

The single predictor of AI adoption is whether the CEO uses it daily — then amplify your 10% early adopters

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Leadership4 steps

Codify Your Judgment into Prompts (Don't Repeat Yourself)

Turn every piece of feedback you give into a reusable prompt so you never say it twice

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Productivity4 steps

Compounding Engineering

Spend a little effort now so each repeat of a task is cheaper than the last

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Marketing4 steps

Copy Comps' Zero-to-One, Not Their Growth Hacking

Ignore late-stage growth tactics with no users — study what your archetype did to get its first 1,000

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Communication4 steps

Evals as Articulating Success

An eval is just a clear spec of ideal behavior — the shared language of AI product work

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Strategy5 steps

Four Leverage Buckets: Where to Start Your PLG Motion

Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage

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Mindset3 steps

Frozen Competence: Where Human Value Survives

Models commoditize yesterday's competence; your value is using that cheap competence to make something new.

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Leadership4 steps

Hire an AI Operations Lead

Give one person the dedicated job of automating everyone else's repetitive work with AI

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Innovation3 steps

Information-Diet Idea Divergence

Same inputs produce same ideas — mine your unique experience and starve the herd feed

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Strategy3 steps

PLG Is Fundamentally DLG (Data-Led Growth)

Giving away a free product only pays off if you capture and analyze its usage data

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Entrepreneurship3 steps

Pre-Sell Before You Build

Do customer validation and line up buyers before writing code or raising money

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Strategy3 steps

Retention as Habit-Building Plus Expansion

Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue

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Self-Mastery3 steps

Ride the Models

Stay valuable in AI by playfully applying each new model to your own work and re-testing what it couldn't do before.

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Strategy5 steps

Run Toward the Hard Use Cases

Don't disable high-stakes uses to avoid downside — engineer them to be great

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Innovation5 steps

Ship-to-Learn: The Emergent-Product Loop

When product properties are emergent, launching is how you discover them

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Leadership3 steps

Super Agent With a Forward-Deployed Human

Give the whole company one shared agent, owned by a human who keeps it working — not personal agents for everyone.

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Innovation2 steps

Tar Pit Idea Detection

Spot the seductive ideas that draw everyone in and trap them — they validate but never work

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Communication3 steps

The AI-Document Slop Test

An AI-written document is fine — as long as you can stand behind every line and it took longer to make than to read.

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Mindset4 steps

The Allocation Economy: Manage Models Like a First-Time Manager

AI turns everyone into a manager — the valuable skills become the ones first-time managers must learn

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Sales3 steps

The Calendar Customer-Contact Audit

20-30% of your calendar should say 'customer meeting' — in person, not behind a keyboard

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Sales3 steps

The Collison Install (Last-Mile Close)

A 'yes' isn't a sale — hand-hold implementation until the customer is fully live

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Entrepreneurship3 steps

The Don't-Die Keep-Going / Give-Up Decision

Deciding whether to persist or shut down by testing love, energy, and remaining moves

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Strategy5 steps

The Five PLG Readiness Components

The five things a product must have before a product-led motion can work

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Strategy3 steps

The Full PLG Funnel Audit

Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix

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Strategy3 steps

The 'Going Home' Pivot

A good pivot moves warmer — toward your existing expertise and what your last idea taught you

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Entrepreneurship3 steps

The Hated-Incumbent Idea Prompt

Find a big incumbent customers hate with terrible software, then build the replacement

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Strategy2 steps

The Ideas-Left Pivot Timing Test

Pivot when you're out of credible growth ideas, not just because growth is slow

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Leadership4 steps

The Maximally Accelerated Question

A forcing question that separates critical path from what can wait

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Productivity4 steps

The PLG Data & Infrastructure Stack

The three infrastructure layers plus per-funnel-stage tools every PLG motion needs

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Productivity3 steps

The Reach Test

Judge whether an AI tool is truly useful by whether you reach for it unprompted each morning.

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Finance4 steps

The Sip Seed Round

Get capital committed but pull it down only when needed, so you keep optionality and psychological freedom

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Productivity5 steps

Two-Mode Prioritization for AI Products

Prioritize backward from model magic AND forward from customer needs

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Innovation4 steps

Unbundle Expensive Services into AI Apps

Find a service only the rich could afford, do it with a general chatbot, then spin the working ones into apps

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