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2 recommend/use · 4 sourced episodes

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Innovation4 steps

Aha Moment Discovery via Correlation-Then-Experiment

Brainstorm high-value actions, correlate them with conversion and retention, then experiment to prove causation

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Strategy6 steps

Breadth-Then-Depth Platform Strategy

Go wide to discover your niche, then put all your wood behind the few arrows that lift the rest

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Leadership5 steps

Building the PLG Team and Org

Start with a growth PM and an analyst, then formalize into a cross-functional PLG org with three growth heads

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Productivity5 steps

Celebrate Adoption, Not Shipping

Replace hours and feature counts with customer-adoption outcomes teams can actually steer toward

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Communication5 steps

Clear Is Kind: The Three-Sentence Correction

State the failure, state your belief in them, hand them the responsibility — starting tomorrow

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Marketing6 steps

Company-Generated, Company-Distributed Content Loops

Build loops where your product creates branded content and distributes it into other people's workflows.

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Strategy5 steps

Four Leverage Buckets: Where to Start Your PLG Motion

Choose your first PLG investment among acquisition, activation, conversion, and retention by fit and leverage

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Sales6 steps

Freemium Plan Design by Motivations for Motion

Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.

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Leadership5 steps

Handbook-as-Code

Treat how the company operates as a versioned repo anyone can submit a merge request against

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Strategy5 steps

Lowercase-c vs Capital-C: AI-Proofing Your Skill Stack

Sort every task into what AI does 80% well and what only a human can do — then invest accordingly

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Influence5 steps

Manufacture the Room (Bending the Universe)

Decide which room you must be in, then engineer a legitimate reason to be standing in it

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Productivity4 steps

One Click Faster (Clock Speed Management)

Three tactics to raise an organization's pace without lowering its bar

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Strategy3 steps

PLG Is Fundamentally DLG (Data-Led Growth)

Giving away a free product only pays off if you capture and analyze its usage data

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Strategy3 steps

Retention as Habit-Building Plus Expansion

Retain by baking high-frequency habits into the product, then convert steady usage into expansion revenue

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Innovation6 steps

Right Model for the Right Use Case

Route each AI feature to a model chosen for that job, not one popular LLM stretched over everything

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Communication5 steps

Short Toes

Engineer feedback so it lands on the work, never the person — the async collaboration protocol

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Leadership5 steps

The Deep Dive PM Interview

Make candidates write real async requirements and defend them — a two-way test for remote PM fit

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Strategy5 steps

The Five PLG Readiness Components

The five things a product must have before a product-led motion can work

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Strategy3 steps

The Full PLG Funnel Audit

Walk your own funnel as a confused buyer, then overlay the data to find your highest-leverage fix

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Leadership7 steps

The Growth Org Triad: People & Process, Strategy, Data

A growth org only works when all three of people/process, strategy and data are healthy at once.

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Communication5 steps

The Impacts & Learnings Review

The one meeting a growth team can't skip: discuss learnings and implications, never status.

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Strategy6 steps

The Loop-Based Growth Strategy Model

Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.

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Strategy5 steps

The Narrow-and-Deep Community Wedge

Win one persona, one context, one use case in a community you can meaningfully influence — then widen.

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Leadership5 steps

The Nirvana Vision / Relentless Mission Framework

Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.

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Leadership5 steps

The Org Chart With Your Name On It

Win the promotion by solving your boss's org problem, not by asking for your next title

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Productivity4 steps

The PLG Data & Infrastructure Stack

The three infrastructure layers plus per-funnel-stage tools every PLG motion needs

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Leadership5 steps

The Remote-First Operating Stack

Five mechanisms that make an all-remote company across 60+ countries actually work

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Strategy6 steps

The Team-Based Activation Ladder (Setup → Aha → Habit)

Find the habit moment that predicts retention, then work backwards to the aha and setup moments.

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Innovation5 steps

The Technology Wave Specialization Ladder

Ratchet down on a new technology while it's still weird — teardown, no-code, then fun build

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Leadership5 steps

The Transparency Ramp

Default everything to public except three named exceptions, then ramp until it feels uncomfortable

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Self-Mastery5 steps

The Zone of Genius Calendar Audit

Bucket last quarter's calendar by joy, then ask what only you can do

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