Acquired

2x Activation Energy for Change

A new bet must grow at a multiple of your baseline to matter—don't dribble it in.

Build Infrastructure, Not Features

Ask 'what has to be true so anyone could build this in an hour?' and build that instead.

Peak Performance3 steps

Calories Per Hour: Intensity Over Hours

Get more done per minute instead of working more minutes, then go home.

Mindset3 steps

Choose the Hard Path

When choosing between options, pick the harder one because it wins whether or not it works out.

Marketing6 steps

Company-Generated, Company-Distributed Content Loops

Build loops where your product creates branded content and distributes it into other people's workflows.

Do the Opposite

Study what everyone's doing not to copy it, but to find the 180 that stands out.

Find Sparring Partners, Not Mentors or Coaches

Seek peers in the ring with you who'll throw real punches—not advice from the sidelines.

First-Principles Future Visualization

Build vision by vividly imagining the far future, then extracting what must be true

Sales6 steps

Freemium Plan Design by Motivations for Motion

Design plans by mapping what drives someone to move up a tier — and measure product-driven revenue.

Mindset3 steps

From Victim Consciousness to Radical Responsibility

Shift from 'life happens to me' to 'I author my response' to reclaim agency

Marketing3 steps

Growth Is a System (Acquisition–Retention–Monetization)

Change one part of the growth system and you change them all—so fix the true source.

Inspect the Work, Not the Person

Judge people by their actual output, not by how they talk in a conversation.

Job Trials Over Interviews

Interviews don't predict performance; make the interview as close to the real job as possible.

Leadership3 steps

Leading Without Fear: Allow, Come Home, Reframe

Break the cognitive-emotive fear loop in high-stakes moments instead of suppressing it

Productivity4 steps

Meeting Armageddon

Once a year, delete every recurring meeting and forbid new ones for two weeks.

Self-Mastery4 steps

Merge With the Unreasonable

Don't try to become a visionary; find one and connect your APIs to theirs.

Pair Programming as a Management Tool

Two people on one computer isn't half the code, it's the fastest path to the right code.

Players, Coaches, Captains

Split leadership into on-field captains and sideline coaches so top ICs never leave the game.

Mindset4 steps

Problems Never End (Be a Problem-Solving Machine)

Stop hoping the next fix makes it easier; reframe success as earning harder problems.

Solving for Everyone Is Solving for No One

Get specific about who you're NOT for—that guardrail is stronger than defining who you are.

Tell Me What It Takes to Win, Then Tell Me the Costs

Ask for the un-watered-down plan to win first; negotiate the costs down second.

Leadership7 steps

The Growth Org Triad: People & Process, Strategy, Data

A growth org only works when all three of people/process, strategy and data are healthy at once.

Communication5 steps

The Impacts & Learnings Review

The one meeting a growth team can't skip: discuss learnings and implications, never status.

Strategy6 steps

The Loop-Based Growth Strategy Model

Document how you actually grow as connected loops, then let the biggest constraint pick your quarter.

Strategy5 steps

The Narrow-and-Deep Community Wedge

Win one persona, one context, one use case in a community you can meaningfully influence — then widen.

Leadership5 steps

The Nirvana Vision / Relentless Mission Framework

Vision = the customer's Nirvana state, with your company deleted from it. Mission = how you'll get them there.

The Personal Values Framework for Career Decisions

Write down what you actually care about, then reject anything that violates it, no matter how shiny.

The Six-Week Review Operating Cadence

Short, frequent check-ins where leaders pair on problems, not catch you slacking, create velocity.

Strategy6 steps

The Team-Based Activation Ladder (Setup → Aha → Habit)

Find the habit moment that predicts retention, then work backwards to the aha and setup moments.

Strategy5 steps

The Use Case Map (Use Cases, Not Personas)

Define what to build and how to grow from the use case, not the persona.

The Whole-Body Yes: Decoding Emotions as Signals

Read fear, sadness, anger, joy, and creative energy as actionable workplace data

Strategy3 steps

The Year Is Made in the First Six Months

Because buying cycles lag, your annual number is set by what you ship in H1, not H2.

Strategy3 steps

Vision-Execution Polarity Balance

Diagnose whether you're over-theorizing or over-running-walls, and dynamically retune

Your Life's Objective Function

Make your implicit life values explicit and test daily choices against future-you