Wix Studio

2x Activation Energy for Change

A new bet must grow at a multiple of your baseline to matter—don't dribble it in.

Communication4 steps

Adrenaline-Reframe Public Speaking Prep

Decide not to hate speaking, ride the adrenaline instead of fighting it, then rehearse to ad-lib readiness

Productivity6 steps

Appetite-Driven Product Cycles (Shape Up)

Fix the time budget, not the scope: six-week appetites, two-person teams, and work that dies on time

Innovation4 steps

Blow Their Socks Off: The 10x Word-of-Mouth Bar

To earn recommendation, give users an experience they didn't know was previously possible

Build for the 80, Kill Your Darlings

When a product is loved but too small for the mission, serve the silent 80% and abandon what the vocal 20% cling to

Can't Do / Won't Do / Not Set Up To Do

Three reasons things don't happen — and 70-80% of the time it's the third one, which is yours.

Leadership6 steps

Clarity and Conviction: Insights, Strategy, Big Rocks

The whole craft of PM in two words, expressed as a two-page narrative every team can recite.

Innovation3 steps

Context Over Models: The Data-Management Bet

AI products win on getting good, timely, well-structured data to the model — not on the model itself

Conviction-Led Product Management

You can't split-test your way to love — build conviction on what matters, then make one big change

Finance4 steps

Cost-Allocation Pricing to Fuel Word-of-Mouth

Allocate every real cost to the customer who caused it, raise heavy users, cut everyone else's price

Mindset5 steps

Dancing With Your Fears

Price the cost of inaction, then stop trying to kill the fears that won't die — have a conversation with them.

Productivity3 steps

Data Is a Compass, Not a GPS

Data disproves the ridiculous — it rarely hands you the answer, so validate findings before you trust them

Leadership3 steps

Deadlines as P-Zero

Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it

Innovation3 steps

Dogfooding to Build for Creators

Become a real user of your own product so you feel the problems instead of just reading feature requests

Do the Opposite

Study what everyone's doing not to copy it, but to find the 180 that stands out.

Entrepreneurship4 steps

Do the Unscalable to Get Customers to Lobby For You

Deliver a painful manual experience so good that customers complain to the regulator, not to you

Marketing3 steps

Do Things That Don't Scale to Feel Magical

Manually deliver a magical outcome behind a one-button experience to win a commoditized market before automating

Sales3 steps

Dual-Motion Growth: PLG and Sales That Feed Each Other

Win by having both many customers and lots of revenue — with PLG and sales feeding each other

Communication3 steps

Emotional Discovery: Feel Bad Like the Customer

On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it

Empathize–Create–Evangelize

The three-stage loop for developing a product vision: understand deeply, imagine the solved world, then sell it.

Engineering Financial Space

Convert your job into a contract, cut the burn, and buy back time without a clean break.

Mindset4 steps

Excellence Over Speed (The Thought-Experiment Filter)

If you must choose, choose excellence — and kill most experiments before they ever go live.

Self-Mastery3 steps

Find Sparring Partners, Not Mentors or Coaches

Seek peers in the ring with you who'll throw real punches—not advice from the sidelines.

Mindset6 steps

Give Your Gut Credit: Judgment-First Decision Making

Every decision a human makes is a judgment call — so ask 'what do you think?' not 'what do you know?'

Marketing3 steps

Growth Is a System (Acquisition–Retention–Monetization)

Change one part of the growth system and you change them all—so fix the true source.

Leadership3 steps

Gut as a Type of Data

Treat intuition as a legitimate data point you must articulate objectively, not a mandate you impose

Communication4 steps

Have Backbone, Disagree and Commit

Dissent is an obligation, not a right — and commitment only starts once you've been genuinely heard.

Input Metrics Over Output Metrics

Stop managing the revenue number. Instrument the controllable customer-experience inputs that produce it.

Inspect the Work, Not the Person

Judge people by their actual output, not by how they talk in a conversation.

Influence4 steps

Interview as Discovery: Be the Solution to Their Burning Problem

Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution

Innovation3 steps

LLM as Disconfirmation Engine

Point the model at where your strategy does NOT fit — and reverse-engineer competitors from their public docs

Low-Criticality Pilot for Changing How You Work

Never test a new way of working on something that matters — you get one shot at first impressions

Meet the Bar and Be Different

Incumbents overshoot average utility — win by meeting the bar while being materially different

Mission Authenticity as an Emotional Referral Engine

An authentic mission that customers genuinely believe becomes a word-of-mouth channel money can't buy

Strategy6 steps

Multi-Sided Marketplace Operating Rules

In a three-sided marketplace, OKRs and A/B tests break — establish stability, name your primary customer, then bet.

Productivity3 steps

Outside-the-Building Product Management

Spend 80% of your time thinking outside the building and argue every case from the market's point of view

Players, Coaches, Captains

Split leadership into on-field captains and sideline coaches so top ICs never leave the game.

Mindset4 steps

Problems Never End (Be a Problem-Solving Machine)

Stop hoping the next fix makes it easier; reframe success as earning harder problems.

Marketing4 steps

Product Marketing: Closing the Perception Delta

Make users perceive the value you actually delivered — close the gap between done and perceived

Leadership3 steps

Radical Candor Feedback and Role-Fit Reframe

Care personally and challenge directly, and treat underperformance as wrong-role, not a bad person

Seek the Counterfactual, Not Confirmation

The competitive edge lives in the data you're trying to prove yourself wrong with, not the data you hoped to see

Entrepreneurship4 steps

Ship, Quit, and Learn

Design the smallest thing you can ship that is built to be quit — then let shipping it tell you what's next.

Communication5 steps

Show Don't Tell (The Wall)

Lay out the entire user journey — pixel by pixel, minute by minute — on one physical wall.

Single-Threaded Leadership

Kill resource contention by giving one leader one mission and every function they need to deliver it.

Solving for Everyone Is Solving for No One

Get specific about who you're NOT for—that guardrail is stronger than defining who you are.

Entrepreneurship4 steps

Stay Valuable After Acquisition

Anchor to the shared mission, market yourself internally, and flex with every strategy shift to survive an acquisition

Innovation5 steps

Structural Conditions for Innovation

Companies that say they tolerate failure but punish it in comp and career don't get innovation. Change the structure.

Innovation4 steps

Systematized Creativity by Extremes

Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet

Tell Me What It Takes to Win, Then Tell Me the Costs

Ask for the un-watered-down plan to win first; negotiate the costs down second.

Productivity4 steps

The 10% Working-Version Rule

Have a testable working version by the time 10% of your time budget elapses, not at the halfway point

Mindset4 steps

The 3-of-500 Months Sabbatical

Frame a sabbatical as 3 months out of a ~500-month working life, and budget 6-8 weeks just to unwind.

The 4B Framework (100 Focus Points)

Split 100 focus points across Brilliant Basics, Bread and Butter, Big Bets and Breaking Bad.

The Bar Raiser Hiring Process

Put a trained, independent standard-keeper with veto power on every interview loop — and let them run the debrief.

Entrepreneurship6 steps

The Bootstrapper's Constraint Discipline

Costs are the only thing you control — so stay small, do it yourself, and practice making money

The Business-Rules Moat: Why 'Forms on Databases' Are Unclonable

B2B SaaS lock-in isn't the UI or data model — it's years of accreted, configured business rules

Self-Mastery3 steps

The Career Bingo Card

Deliberately take adjacent-but-different roles to fill in squares and become 'scribble-shaped'

Strategy6 steps

The Commodity Generic Play (ONCE)

Find commodity software still charging luxury subscription prices, then sell a beautiful generic once

Marketing3 steps

The Double Triangle: PM as Go-To-Market Discipline

Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language

Peak Performance4 steps

The Energy Audit

After every activity, log energised or drained — then do more of one and less of the other.

The Four Tests of a Compelling Product Vision

A vision must be lofty, realistic, free of today's constraints, and anchored to a potent problem.

Self-Mastery4 steps

The Full-Stack PM Triad: Sharpness, Drive, Influence

Raw sharpness you can build, drive you can barely coach, influence is non-negotiable.

Communication5 steps

The Future Headline

Write the tech-press headline your launch would earn, mocked into the real publication's page.

The Human Behind the Role

Optimise for being loved, not liked — earn the right to give raw feedback by proving you care first.

Marketing4 steps

The Lazy, Vain, Selfish User Lens

Design acquisition and onboarding for a user who is lazy, vain and selfish — not for your loyal fans.

Finance5 steps

The Life MBA Reframe

Set a runway budget, name it an investment in yourself, and give people a socially legible story for it.

Innovation5 steps

The Marquee Mock Exercise

Hand everyone blank App Store screenshot panels and make them draw the world where the problems are solved.

The Middle-Manager Reporting Veto

Automatically say no to customization features that ease manager reporting at the cost of IC workflow

Productivity3 steps

The Nielsen Number: Right-Size Your Research

Interview 7-14 people — fewer teaches too little, more teaches nothing new

Marketing4 steps

The NPS Doubling Curve for Viral Growth

Optimize NPS instead of conversion, because each promoter tier doubles how many people they tell

Communication5 steps

The Once Upon a Time Vision Story

A five-blank Mad Libs template that turns a product vision into a story anyone can retell.

Influence5 steps

The Path Expert Conversation

Find someone a few years ahead on the path you're curious about, and offer them written questions.

The Riff Test: Hiring for Gut Instinct

Pay finalists to build something, then critique it and ask what they'd do with two more days

Entrepreneurship6 steps

The Stay-Up Scorecard

One number (profit) and one question (would I do it again) instead of OKRs, KPIs and a five-year plan

Influence5 steps

The Three Concentric Circles of Evangelism

Socialise a vision outward: core team, then stakeholders, then leadership as high as you can reach.

Self-Mastery4 steps

The Three-Hour Work Mindfulness Experiment

Steal three hours from a workday, do something purposeless, and study the guilt that shows up.

The Use Case Map (Use Cases, Not Personas)

Define what to build and how to grow from the use case, not the persona.

Innovation5 steps

The Working Backwards PR/FAQ Process

Start every new product from the customer's problem, written as a press release, before any constraint enters the room.

The Year Is Made in the First Six Months

Because buying cycles lag, your annual number is set by what you ship in H1, not H2.

Three Divergent PRFAQs (The Power of Three)

Write three fully-thought-through, divergent press releases — then recommend one.

Top 10 Things You Should Know

A living, stack-ranked problem doc every PM owns — and every stakeholder must fill in too.