“rich communication services or RCS think of RCs as SMS 2.0”
Rich Communication Services
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“Rich communication services or RCS think of RCs as SMS 2.0”
Related frameworks
B2C2B: Horizontal Wedge to Enterprise
Win a billion-user consumer use case first, then let personal users carry the product into their workplace.
Bundling vs Unbundling Wave-Reading
Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.
Deadlines as P-Zero
Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it
Emotional Discovery: Feel Bad Like the Customer
On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it
Interview as Discovery: Be the Solution to Their Burning Problem
Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution
Lego Brick vs Lego Box (Selling Solutions Up-Market)
Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.
Reset Through Better Abstractions
Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.
Systematized Creativity by Extremes
Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet
Systems Over Headcount (The Small Bus)
Solve with better systems and talent density instead of adding people; a smaller bus turns faster.
The 10% Working-Version Rule
Have a testable working version by the time 10% of your time budget elapses, not at the halfway point
The Broccoli-Inside-Sugar Product Strategy
Hide your ambitious vision inside a form factor people already want and use daily.
The Double Triangle: PM as Go-To-Market Discipline
Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language
The Middle-Manager Reporting Veto
Automatically say no to customization features that ease manager reporting at the cost of IC workflow
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