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Marketing4 steps

B2C2B: Horizontal Wedge to Enterprise

Win a billion-user consumer use case first, then let personal users carry the product into their workplace.

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Strategy4 steps

Bundling vs Unbundling Wave-Reading

Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.

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Leadership3 steps

Deadlines as P-Zero

Have few deadlines, but make each one a P0 that nothing else can touch — and cut scope to hit it

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Communication3 steps

Emotional Discovery: Feel Bad Like the Customer

On customer calls, dig until you feel the exact emotion the customer wants to avoid, then build to remove it

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Influence4 steps

Interview as Discovery: Be the Solution to Their Burning Problem

Treat a job interview like product discovery — find the hiring manager's burning problem and position yourself as its solution

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Marketing4 steps

Lego Brick vs Lego Box (Selling Solutions Up-Market)

Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.

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Innovation4 steps

Reset Through Better Abstractions

Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.

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Innovation4 steps

Systematized Creativity by Extremes

Build the most extreme version along one attribute, feel it, repeat in the opposite direction, then find where they meet

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Leadership4 steps

Systems Over Headcount (The Small Bus)

Solve with better systems and talent density instead of adding people; a smaller bus turns faster.

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Productivity4 steps

The 10% Working-Version Rule

Have a testable working version by the time 10% of your time budget elapses, not at the halfway point

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Strategy4 steps

The Broccoli-Inside-Sugar Product Strategy

Hide your ambitious vision inside a form factor people already want and use daily.

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Marketing3 steps

The Double Triangle: PM as Go-To-Market Discipline

Sit the PM between two triangles — build (eng/product/design) and sell (sales/marketing/PM) — and originate the customer's language

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Strategy3 steps

The Middle-Manager Reporting Veto

Automatically say no to customization features that ease manager reporting at the cost of IC workflow

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