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Innovation4 steps

AI Computer Interfaces (ACI)

Give AI agents purpose-built text interfaces, not the human GUIs they were never designed for

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Marketing4 steps

B2C2B: Horizontal Wedge to Enterprise

Win a billion-user consumer use case first, then let personal users carry the product into their workplace.

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Strategy4 steps

Build for the Models Six Months Out

Ship for the AI capabilities that will land in ~6 months, not the ones available today

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Innovation3 steps

Build for Your Best User, Not Your Worst

In early product development, design for the user who gets it instantly, not the edge-case abuser

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Strategy4 steps

Bundling vs Unbundling Wave-Reading

Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.

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Strategy4 steps

Charter, Goals, Roadmap: The Three Documents

Every level of the org needs three docs — mission/strategy, goals, roadmap — written top-down

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Leadership5 steps

Culture as Calcification: The Pocket Rollout

You cannot melt an enterprise's culture — you chip it, one advocate-led pocket at a time.

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Self-Mastery4 steps

Generative-First Skill Stack for the AI Era

When making things gets cheap, your bottleneck becomes idea generation — train that muscle, plus just enough coding

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Marketing4 steps

Lego Brick vs Lego Box (Selling Solutions Up-Market)

Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.

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Leadership3 steps

Minimum Viable Process (MVP)

Introduce the least process that reduces variance, and give your best people escape hatches

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Innovation3 steps

New Products as Internal Startups

Incubate new products like funded startups: tiny teams, prove ROI before funding, keep them separate

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Productivity4 steps

PM Prototype-to-Production Handoff

PMs build a working V1 with AI, validate it with real users, then hand a working artifact to engineering

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Innovation4 steps

Reset Through Better Abstractions

Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.

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Leadership4 steps

Roadmap-Less Agility for AI-Era Building

Drop the explicit roadmap and jump on capability drops the moment they land

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Marketing5 steps

Soft Launch / Hard Launch Decoupling

Let engineering ship when it's ready and let marketing launch when they're ready — never on the same date.

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Leadership4 steps

Systems Over Headcount (The Small Bus)

Solve with better systems and talent density instead of adding people; a smaller bus turns faster.

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Strategy3 steps

The 70/20/10 Investment Split

Allocate product building time 70% core, 20% strategic, 10% bets to balance stability and innovation

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Strategy4 steps

The Broccoli-Inside-Sugar Product Strategy

Hide your ambitious vision inside a form factor people already want and use daily.

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Communication7 steps

The Conference Talk Prep Loop

Narrative before slides, rehearse until it's automatic, then own the room before anyone is in it.

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Strategy5 steps

The Elevator-Pitch Product Vision Template

Fill six slots — customer, need, name, category, reason to buy, differentiation — and you have a vision statement.

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Strategy6 steps

The Now-Next-Later Roadmap

Replace the Gantt timeline with three confidence buckets so plans get vaguer as they get further out.

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Leadership3 steps

The Product Talent Portfolio

Build a team of complementary spikes instead of clones of yourself, and hire specifically for your gaps

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Strategy4 steps

The Roadmap as a Prototype for Your Strategy

Treat the roadmap like a design mock-up: its value is in the feedback it provokes, not the document itself.

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Influence4 steps

The Sales Team Parity Argument

Ask for exactly the accountability sales gets: budget, experiments, and outcomes — not named deals on named dates.

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Innovation4 steps

The Three Innovation Blockers

Diagnose why a team plays it safe by checking the three specific things that quietly kill big thinking

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