“today my guest is Janet basto”
Janna Bastow
I'm a product manager by background
1 episode · 2 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“she's also the inventor of the road mapping framework now next later”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Culture as Calcification: The Pocket Rollout
You cannot melt an enterprise's culture — you chip it, one advocate-led pocket at a time.
Soft Launch / Hard Launch Decoupling
Let engineering ship when it's ready and let marketing launch when they're ready — never on the same date.
The Conference Talk Prep Loop
Narrative before slides, rehearse until it's automatic, then own the room before anyone is in it.
The Elevator-Pitch Product Vision Template
Fill six slots — customer, need, name, category, reason to buy, differentiation — and you have a vision statement.
The Now-Next-Later Roadmap
Replace the Gantt timeline with three confidence buckets so plans get vaguer as they get further out.
The Roadmap as a Prototype for Your Strategy
Treat the roadmap like a design mock-up: its value is in the feedback it provokes, not the document itself.
The Sales Team Parity Argument
Ask for exactly the accountability sales gets: budget, experiments, and outcomes — not named deals on named dates.
Resources in their episodes
Related guests
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