other

Now-Next-Later

By Janna Bastow and Simon Cast

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“she's also the inventor of the road mapping framework now next later”

Speaker: Lenny Rachitsky▶ Watch at ~1:30approx.

“people went oh wait I can just say What's Happening Now what's happening next and what's happening later”

Speaker: Janna Bastow▶ Watch at ~25:30approx.

You cannot melt an enterprise's culture — you chip it, one advocate-led pocket at a time.

Let engineering ship when it's ready and let marketing launch when they're ready — never on the same date.

Narrative before slides, rehearse until it's automatic, then own the room before anyone is in it.

Fill six slots — customer, need, name, category, reason to buy, differentiation — and you have a vision statement.

Replace the Gantt timeline with three confidence buckets so plans get vaguer as they get further out.

Treat the roadmap like a design mock-up: its value is in the feedback it provokes, not the document itself.

Ask for exactly the accountability sales gets: budget, experiments, and outcomes — not named deals on named dates.

Spot an error or want this page removed? Request a correction or removal.