“today my guest is Ivan Jiao Ivan is the co-founder and CEO of notion”
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Ivan Zhao
when notion needs to broadcast messages in real time to other collaborators they use a real-time engine that they built for socket io.
1 episode · 2 sourced appearances
Appearances and evidence
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“Ian thank you so much for being here”
Frameworks in these episodes
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Marketing4 steps
B2C2B: Horizontal Wedge to Enterprise
Win a billion-user consumer use case first, then let personal users carry the product into their workplace.
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Strategy4 steps
Bundling vs Unbundling Wave-Reading
Read where the market sits in the eternal bundle/unbundle cycle to decide vertical vs horizontal.
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Marketing4 steps
Lego Brick vs Lego Box (Selling Solutions Up-Market)
Sell ready-made solution boxes to move up-market while still building composable bricks behind the scenes.
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Innovation4 steps
Reset Through Better Abstractions
Don't fear throwing work away — a better abstraction compounds and recovers sunk cost fast.
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Leadership4 steps
Systems Over Headcount (The Small Bus)
Solve with better systems and talent density instead of adding people; a smaller bus turns faster.
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Strategy4 steps
The Broccoli-Inside-Sugar Product Strategy
Hide your ambitious vision inside a form factor people already want and use daily.
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