Persona

Accountability Structure for Life Goals

Hire (or partner up as) a coach for your life the way you'd hire a personal trainer for your body.

AI Computer Interfaces (ACI)

Give AI agents purpose-built text interfaces, not the human GUIs they were never designed for

AI Rep-Loop Compression

Build AI tools that give you feedback 80% as good as an expert's, on demand, to get years of judgment-building reps in a fraction of the time.

Marketing2 steps

Beautifully Simple Pricing

In your early days, price so a customer can repeat it back and it tells a value story.

Behavioral Activation

Act first, then feel better — keep a pre-written list of small actions that reliably reverse a low mood.

Broadcast How Leaders Think (Mental-Model Transparency)

Teach your team how key leaders think — not just what they decided — via weekly verbatim-plus-interpretation notes.

Build for the Models Six Months Out

Ship for the AI capabilities that will land in ~6 months, not the ones available today

Build Infrastructure, Not Features

Ask 'what has to be true so anyone could build this in an hour?' and build that instead.

Peak Performance3 steps

Calories Per Hour: Intensity Over Hours

Get more done per minute instead of working more minutes, then go home.

Capability-Value-Scale Software Maturity

New software passes through three stages — what's possible, then what's valuable, then what scales

Mindset3 steps

Choose the Hard Path

When choosing between options, pick the harder one because it wins whether or not it works out.

Code Quality Doesn't Equal Product Success

Solve the real problem for real users; architecture and code quality are nearly orthogonal to success

Conway's Law Reorg: Go Functional Before You Go AI

Restructure engineering into one functional org before expecting company-wide AI or technical depth

Counterprogram the Narrative (Take a Punch)

When you fear someone thinks less of you, take one small action that proves the opposite instead of litigating the past.

Productivity3 steps

Daily Goal-and-Three-Actions Ritual

Each day write your aspirational identity, then three actions to move toward it.

Decompose-and-Ensemble

Break a broad problem into specific tasks, then solve each with a specialized model in an ensemble.

Sales3 steps

Dollar-Driven Discovery

Test the dollar potential of a hypothesis, not just whether customers 'like' the idea

Drive AI Adoption By Using It Yourself On A Real Problem

Executives using the tool daily on their own real problems beats any top-down mandate or think-piece

Communication4 steps

Emotional Journey Design for Content

Content is predicting reader reactions: hook them, pace the emotion, make people likable.

Eval-Driven Product Development

Design the test for your AI product alongside the product, then hill-climb the model against it.

Frustration-Log Micro-Tool Ideation

Beat the idea crisis: log a week of frustrations, then build tiny AI tools to kill them.

Generative-First Skill Stack for the AI Era

When making things gets cheap, your bottleneck becomes idea generation — train that muscle, plus just enough coding

Marketing4 steps

Give-It-Away Growth Engine

Reclassify free product and AI costs as marketing spend, then give the product away to your best distributors

Habit-Formation Model for Team Behavior Change

Drive team adoption (e.g. of AI) with behavioral psychology, not education: consistency, low friction, and a powerful reward loop.

Hire for Clarity-from-Chaos

Screen for fire-in-the-belly, high agency, and the ability to create clarity out of chaos — proven by work trials

Job Trials Over Interviews

Interviews don't predict performance; make the interview as close to the real job as possible.

Mindset3 steps

Limiting Beliefs to To-Do Items

Drag subconscious fears onto paper, where they lose their power and become solvable tasks.

Communication4 steps

Magic Questions (Statements That End in 'Do You Agree?')

To understand how someone thinks, feed them statements ending in 'is that right?' rather than asking open-ended questions.

Marketing4 steps

Maintain Noise in the Market

Ship every day and talk about it constantly so the product feels alive — with tiered big launches on top

Sales6 steps

Mastering B2B Negotiations Through Value

Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.

Productivity4 steps

Meeting Armageddon

Once a year, delete every recurring meeting and forbid new ones for two weeks.

Merge With the Unreasonable

Don't try to become a visionary; find one and connect your APIs to theirs.

Minimum Lovable Product

Viability is no longer enough — the bar is a product people love and want to talk about

Model Maximalism

Build at the edge of what models can barely do — the next model will make it sing.

Nine Lives Exercise

List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.

Pair Programming as a Management Tool

Two people on one computer isn't half the code, it's the fastest path to the right code.

Productivity4 steps

PM Prototype-to-Production Handoff

PMs build a working V1 with AI, validate it with real users, then hand a working artifact to engineering

Productivity2 steps

Poor Man's Fine-Tuning (Few-Shot + Role Priming)

Steer a model with in-prompt examples and a role identity instead of a full fine-tune.

Question the Base Assumption Before Build-or-Buy

Before building OR buying a tool, ask whether the process needs to exist at all

Innovation5 steps

RAG Data Preparation Over Database Tuning

The biggest RAG quality wins come from preparing data for retrieval, not picking a database.

Leadership3 steps

Randomized Tiered Trial for AI Productivity

Measure whether AI tools help by running a randomized trial split across performance tiers.

Innovation3 steps

Reason About It Like a Human

To design or debug AI behavior, ask what an equivalent human would do in the same situation.

Ride the AI Value Wave

Treat today's AI capability as the worst it will ever be and expand where it's most efficacious

Roadmap-Less Agility for AI-Era Building

Drop the explicit roadmap and jump on capability drops the moment they land

Scale the Bright Spots (Quit-vs-Persist Criteria)

Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.

Leadership5 steps

Ship-Fast Operating Model

Lightweight bottoms-up planning, PM-light teams, and iterative deployment in a fast-moving domain.

Entrepreneurship3 steps

Start Small, Don't Boil the Ocean

Narrow scope to the achievable thing in front of you, then build momentum on top of it

Innovation3 steps

Step-Wise Eval Design for Multi-Step AI Apps

Don't evaluate agents end-to-end; put an eval on every step until you hit coverage.

Strategy2 steps

Stop Churn Before It Happens

To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.

Innovation3 steps

The 20/80 Willingness-to-Pay Axiom

20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.

Marketing4 steps

The 95/5 Growth Inversion

In fast-moving AI markets, spend 95% inventing new growth loops and 5% optimizing existing ones

Finance4 steps

The Attribution-Autonomy Pricing Matrix

Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.

The Eval ROI Decision

Build evals where failure is catastrophic or you must win; vibe-check the rest.

Entrepreneurship4 steps

The Four Levels of Product-Market Fit

Sequence PMF as four levels, optimizing satisfaction, then demand, then efficiency in turn

The Four Ps of Pivoting

Persona, Problem, Promise, Product — the four levers to change when you're stuck

Sales3 steps

The Friend-Zone Test

Sit customers down and force the truth: do you need me, or do you just like me?

The Genie Framework

Assume success is guaranteed, then work backward to find what you'd actually pursue.

The Personal Values Framework for Career Decisions

Write down what you actually care about, then reject anything that violates it, no matter how shiny.

Sales3 steps

The POC as Business Case

Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.

The Product-Market Fit Treadmill

In AI, you must recapture product-market fit every three months as both product and market shift under you

The Six-Week Review Operating Cadence

Short, frequent check-ins where leaders pair on problems, not catch you slacking, create velocity.

The Two-Engine Profitable Growth Architect

Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.

Two-Question New Technology Adoption Test

Before adopting any new AI tool, ask: how big is the gain, and how painful is the exit?

Entrepreneurship3 steps

Vertical AI Opportunity Finder

Build where the winning data is locked behind a company or industry's walls — foundation models won't go there.

What Actually Improves AI Apps

Stop chasing AI news and vector DBs; the real levers are users, data, and prompts.

Mindset3 steps

Worse-First / Five-Year-Self Decision Test

Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.

Mindset4 steps

You Are Not the Protagonist (Operationalize, Don't Impose)

Your job isn't to convince everyone of your vision — it's to understand the leader's vision and find the spiky places you can shape it.