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By Chip Heath and Dan Heath

3 recommend/use · 3 sourced episodes

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Related frameworks

Self-Mastery3 steps

Accountability Structure for Life Goals

Hire (or partner up as) a coach for your life the way you'd hire a personal trainer for your body.

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Influence4 steps

Anchor the Pitch to the Exec's Incentives

Find the metric, OKR, or board pressure they own, then show how your idea moves it.

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Marketing6 steps

Community-Led Growth: Equip the Champion

The salesperson is the designer inside the company — your job is to make them a superhero.

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Productivity3 steps

Daily Goal-and-Three-Actions Ritual

Each day write your aspirational identity, then three actions to move toward it.

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Leadership3 steps

Follow the Breadcrumbs and Calibrate Urgency

Act fast on an exec's subtle hints, but ask how strongly they actually feel first.

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Leadership5 steps

Legibility, Actionability, Authenticity

Three tests any goal must pass, regardless of whether you call it an OKR.

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Mindset3 steps

Limiting Beliefs to To-Do Items

Drag subconscious fears onto paper, where they lose their power and become solvable tasks.

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Innovation5 steps

Manufactured Dogfooding

Invent internal reasons for every function to live in your product — quality follows hours logged.

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Self-Mastery4 steps

Nine Lives Exercise

List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.

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Strategy4 steps

Scale the Bright Spots (Quit-vs-Persist Criteria)

Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.

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Influence3 steps

Shrink the Change to Build Trust

De-risk a scary idea into a two-week experiment with a fixed check-in date.

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Communication3 steps

Stewart Plus Two More

Never bring one option; show a Goldilocks three and hold the rest in the appendix.

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Communication5 steps

Synthesis-to-Meme Storytelling

Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.

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Communication4 steps

The 60-Second Meeting Reset

Buy a context-starved exec 30 seconds of orientation before you pitch.

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Strategy5 steps

The Balanced Feedback Portfolio

Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.

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Leadership4 steps

The Compelled-to-Work-on-It PM Interview

Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.

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Self-Mastery3 steps

The Genie Framework

Assume success is guaranteed, then work backward to find what you'd actually pursue.

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Communication3 steps

Themes for Discussion at the Top of the Doc

Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.

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Leadership5 steps

The PM Owns the Why

Don't spec the what — distribute the why so hundreds of local decisions come out right.

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Influence4 steps

Treat the Executive as Your Key User

Run stakeholder conversations as discovery interviews, not approval requests.

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Mindset3 steps

Worse-First / Five-Year-Self Decision Test

Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.

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