“one of the only business books I've ever liked is called Switch.”
Switch
By Chip Heath and Dan Heath
3 recommend/use · 3 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“Dan and Chip wrote it in their book switch you know which is scale your bright spots”
“first one that comes to mind is switch and it's really about how to affect organizational change”
Related frameworks
Accountability Structure for Life Goals
Hire (or partner up as) a coach for your life the way you'd hire a personal trainer for your body.
Anchor the Pitch to the Exec's Incentives
Find the metric, OKR, or board pressure they own, then show how your idea moves it.
Community-Led Growth: Equip the Champion
The salesperson is the designer inside the company — your job is to make them a superhero.
Daily Goal-and-Three-Actions Ritual
Each day write your aspirational identity, then three actions to move toward it.
Follow the Breadcrumbs and Calibrate Urgency
Act fast on an exec's subtle hints, but ask how strongly they actually feel first.
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
Limiting Beliefs to To-Do Items
Drag subconscious fears onto paper, where they lose their power and become solvable tasks.
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
Nine Lives Exercise
List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.
Scale the Bright Spots (Quit-vs-Persist Criteria)
Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.
Shrink the Change to Build Trust
De-risk a scary idea into a two-week experiment with a fixed check-in date.
Stewart Plus Two More
Never bring one option; show a Goldilocks three and hold the rest in the appendix.
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
The 60-Second Meeting Reset
Buy a context-starved exec 30 seconds of orientation before you pitch.
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
The Genie Framework
Assume success is guaranteed, then work backward to find what you'd actually pursue.
Themes for Discussion at the Top of the Doc
Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
Treat the Executive as Your Key User
Run stakeholder conversations as discovery interviews, not approval requests.
Worse-First / Five-Year-Self Decision Test
Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.
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