Glassdoor

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

Anchor the Pitch to the Exec's Incentives

Find the metric, OKR, or board pressure they own, then show how your idea moves it.

Become a Value-Added Advisor with Cross-Section Data

Turn the industry data only you can see into exclusive insight that keeps customers from churning.

Bundling Strategy by Growth Motion

When to bundle products and when a single-product land wins

Center of Gravity: Customer vs Employee vs Investor

Every company has one true center of gravity — know which, and re-engineer incentives to move it deliberately

Innovation4 steps

Change the Rules of the Game

When the game is rigged against you, don't optimize — invent a new model.

Productivity4 steps

Commit Only to Dates Within Your Control

Roadmap the phase, not the feature: Discovery, then Solutioning, then Build, then a ship date.

Competitive Wargaming

Assign each squad one competitor for a quarter, then pool the intel on a presentation day.

Conservative Plan with Milestone Unlocks

Plan for the downside, then let pre-agreed milestones unlock the budget to accelerate.

CV > EV > TV > ME: The Prioritization Hierarchy

Rank every decision by Customer, then Enterprise, then Team, then self — and detect managers who invert it

Editorial SEO Operating Model

Split the work: SEO manager picks topics and outlines, a domain-expert writer writes, then analyze.

Expected-Conversions Prioritization

Rank topics by search volume x topical authority x conversion intent, not by volume alone.

Communication3 steps

Flash Tags: Labeling the Intent of Every CEO Message

As you scale, tag every message with its intent so an offhand comment isn't executed as a mandate

Follow the Breadcrumbs and Calibrate Urgency

Act fast on an exec's subtle hints, but ask how strongly they actually feel first.

Entrepreneurship5 steps

Four Paths Into Product Management

Two formal and two informal routes into PM — the informal ones convert most often.

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

Hire Slow, Fire Fast: The Spiky-Hire Executive Playbook

Beat the 50% executive-failure rate by hiring spiky over well-rounded and running real blind references

Hypothesis-Driven SEO

Generate hypotheses by analyzing sites (and asking their SEO managers), then test to validate.

If You Want to Kill a Plant, Have Two People Water It (The DRI Rule)

Every important cross-functional outcome needs one Directly Responsible Individual with real power

Internal Link Spread Optimization

Most sites starve their own pages of internal links; fixing spread is SEO's biggest quick win.

Match the Sales Hire to the Motion and the Buyer (PLG to SLG)

Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.

Move Your Best Closers to Customer Success

In a downturn, patch the leaky bucket — put your top reps on keeping the customers you already have.

Innovation2 steps

Press-Release-First Product Ideation

Write the launch press release before you build to keep products marketable

Reading the Signals for Product-Led vs Sales-Led Growth

A decision tree for whether and when to hire your first salespeople

Retention-Aligned Sales Compensation

Pay reps for customers who stay, renew, and expand — not just for the logo they closed.

SEO Readiness Assessment

Two questions decide if SEO is worth investing in: is the market big, and do you have authority?

SERP Reverse-Engineering

To learn what page to build, read what Google already ranks for your target keywords.

Influence3 steps

Shrink the Change to Build Trust

De-risk a scary idea into a two-week experiment with a fixed check-in date.

Communication3 steps

Stewart Plus Two More

Never bring one option; show a Goldilocks three and hold the rest in the appendix.

Teach, Don't Pitch: The Buyer-Research Cold Open

Do research so good the buyer can't ignore it — give insight, not a sales pitch.

Strategy7 steps

The 10-Point Company Quality Checklist

Ten hard metrics to judge whether a company is worth betting your career on

The 2004 Red Sox Team-Composition Model

Build your leadership bench mostly from homegrown talent, seasoned with a few marquee outside hires

Communication4 steps

The 60-Second Meeting Reset

Buy a context-starved exec 30 seconds of orientation before you pitch.

Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

The LOCKS Algorithm for Evaluating Founder-CEOs

Five traits that predict whether a founder can actually scale a company: Lovable, Obsessed, Chip, Knowledgeable, Student

Communication3 steps

Themes for Discussion at the Top of the Doc

Bubble up the spiciest 3 topics live; answer the hundred nitpicks offline.

Leadership4 steps

The OPPA — Leaderless Peer Review of Problems and Opportunities

A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.

The Path to the C-Suite

Five career levers plus a work ethic that compound you into an executive

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

The Three Cs of Accelerating Word-of-Mouth

Right people, right content, right communities to amplify organic growth

Strategy3 steps

The Three Ingredients of Hypergrowth

Beloved product, viral word-of-mouth, and the ability to ride the lightning

The Three-Phase OKR Maturity Ladder

No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.

The Three Types of SEO

Programmatic, editorial and technical SEO are different games; pick the one your queries reward.

Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

Three-Horizon Resource Allocation Shift

Express multi-year strategy as a yearly percentage split of resources across three horizons.

Topical Authority Adjacency

Rank by starting where you're already known, then expand into semantically adjacent topics.

Topics Over Keywords

Modern Google ranks one page for a cluster of 200-2,000 keywords; target the topic, not the keyword.

Treat the Executive as Your Key User

Run stakeholder conversations as discovery interviews, not approval requests.

Warm-Intro-via-Text Closing Play

Host a customers-only event, harvest referrals, and convert them over text — not email.

Leadership4 steps

When You Eat a Sandwich, Don't Nibble

Deliver hard news and hard change in one decisive move, then deliberately over-correct

Where-to-Play Product Strategy as the Prioritization Engine

Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.