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4 recommend/use · 4 sourced episodes

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Innovation4 steps

Absorb the Pirates

When a fraudulent clone steals your users, ship its best features instead of fighting its code

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Leadership3 steps

Accountable Equals Decider

Whoever owns the result owns the decision — everything else is a communal slowdown

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Finance3 steps

Belsky's Founder Bet Checklist

Back mission-driven, pragmatically pessimistic founders building products with a clear object model.

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Marketing5 steps

Brand as Physical Proof of Service

The best brand assets don't just show your logo — they demonstrate your value prop while people watch

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Strategy4 steps

Bundling Strategy by Growth Motion

When to bundle products and when a single-product land wins

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Productivity3 steps

Do Half, Then Go on a Killing Spree

Build half the features, then remove things until the one core action runs at 10x velocity.

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Leadership4 steps

Do the Job Badly to Learn What Excellence Looks Like

Founders in talent-poor markets should personally hold each role until they can recognise someone better

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Strategy4 steps

Hard Things Are the Only Moat

Every moat gets crossed eventually — the one that lasts is a willingness to do what rivals won't

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Strategy4 steps

Intuition-to-Automation Buildout for PLS

Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.

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Leadership3 steps

Merchandise Progress Through the Messy Middle

Short-circuit the human reward system with agreed micro-goals and a narrated sense of progress.

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Strategy3 steps

Optimize for the Problems You Want to Have

Only build features that stop people from reaching the point where they'd ask you for more.

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Marketing4 steps

PQA Signal Detection

Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.

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Innovation2 steps

Press-Release-First Product Ideation

Write the launch press release before you build to keep products marketable

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Leadership4 steps

Product Accountability for Pipeline

Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.

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Sales4 steps

Reading the Signals for Product-Led vs Sales-Led Growth

A decision tree for whether and when to hire your first salespeople

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Strategy7 steps

The 10-Point Company Quality Checklist

Ten hard metrics to judge whether a company is worth betting your career on

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Entrepreneurship3 steps

The Conviction Test for Whether to Quit

Compare your conviction now versus at the start to decide whether to persevere or pivot.

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Innovation3 steps

The First Mile: Lazy, Vain, and Selfish

Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.

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Innovation3 steps

The Object Model: Three Questions Every Screen Must Answer

On every screen, a user should know how they got here, what to do now, and what to do next.

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Entrepreneurship4 steps

The Outside-Silicon-Valley Playbook

Compete with global giants from a talent-poor market: go ops-heavy, go remote early, and refuse to clone

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Leadership5 steps

The Path to the C-Suite

Five career levers plus a work ethic that compound you into an executive

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Sales3 steps

The Product-Led Sales Escalator

Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.

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Marketing3 steps

The Three Cs of Accelerating Word-of-Mouth

Right people, right content, right communities to amplify organic growth

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Strategy3 steps

The Three Ingredients of Hypergrowth

Beloved product, viral word-of-mouth, and the ability to ride the lightning

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Sales3 steps

The Three Lead-Attribution Channels (PQA / PQL / MQL)

Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.

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Marketing3 steps

The Three Pillars of Self-Serve Monetization

Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.

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Strategy4 steps

The Unifying Concept Test

Before adding a service to your app, check it fits the one mental model customers already hold of you

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