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Photoshop

By Adobe

0 recommend/use · 4 sourced episodes

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AI as Your Learning Engine

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Audience Is the Hero, Presenter Is the Mentor

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Belsky's Founder Bet Checklist

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Can They See What I'm Saying? (The Star Moment)

Make ideas visible — through a diagram, a drawn napkin, or one unforgettable star moment — so the whole room aligns on the same picture.

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Determinate vs Indeterminate Optimism (Betting Under Deep Uncertainty)

Founders need one specific plan; allocators need many bets and a discount on their own forecasts

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Do Half, Then Go on a Killing Spree

Build half the features, then remove things until the one core action runs at 10x velocity.

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Merchandise Progress Through the Messy Middle

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Optimize for the Problems You Want to Have

Only build features that stop people from reaching the point where they'd ask you for more.

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Strategy4 steps

Packaging for Spread, Not for Revenue

Never gate the mechanism that grows you: limit files, not collaborators; charge editors, not viewers.

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Peak Performance3 steps

Rewiring Stage Fright (The Pre-Talk Ritual)

Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.

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Strategy5 steps

Signal Over Metrics (Pre-PMF Decision Rule)

You cannot optimize your way to product-market fit — hunt for pull, not conversion lifts.

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Task Loss, Not Job Loss

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The Barbell Media Diet

Read only the up-to-the-minute and the timeless — distrust everything in the middle

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The Bottom-Up Fit Checklist

Four market conditions plus one leadership condition that decide whether an IC-led motion will work.

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The Champion Amplification Flywheel

Grow your internal champions' careers, and their credibility becomes your credibility.

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The Community Node-Graph Channel Strategy

Map the influence graph of an existing community, then go to its centres — for feedback, not a pitch.

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The Conviction Test for Whether to Quit

Compare your conviction now versus at the start to decide whether to persevere or pivot.

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Innovation3 steps

The First Mile: Lazy, Vain, and Selfish

Design onboarding for the first 30 seconds, when every new user is lazy, vain, and selfish.

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Marketing4 steps

The Four Keys to IC Love

Credibility, build-with-users, go where they already are, and radical transparency.

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The 'If I Could Have Written It' Content Bar

A one-question filter for whether technical content will earn credibility or be ignored.

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Innovation3 steps

The Object Model: Three Questions Every Screen Must Answer

On every screen, a user should know how they got here, what to do now, and what to do next.

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The Practitioner Advocate Role (The Tom Factor)

Hire a passionate user from your community into marketing and sales — no quota, no CRM.

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The Slide Doc Spectrum (One Point, One Big Idea)

Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.

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The Superpowered Individual (Combination-of-Skills Career Moat)

Go deep in one craft, then use AI to add adjacent crafts until you become un-replaceable

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The Torchbearer Five-Act Movement Structure

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The Two-Step Bottom-Up GTM Motion

Make individual contributors love you, then arm them to spread you inside their company.

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Turn Your Biggest Blocker Into Your Upgrade Wedge

Find the single thing stopping adoption, go deeper on it than anyone, and make it the reason to upgrade.

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What Is / What Could Be (The Presentation Sparkline)

Alternate between current reality and a better future to create longing that moves an audience to act.

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