Cameo

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

Audience Is the Hero, Presenter Is the Mentor

You are not the hero of your presentation — the audience is; your job is to be Obi-Wan, not Luke.

Leadership4 steps

Autonomy at the VP Level

Place decision autonomy at the VP layer — not the leaves, not the top — to maximize thinking without producing chaos.

Marketing4 steps

B2B Channel Sequencing Ladder

Turn on growth channels in a fixed order, cheapest-and-least-scalable first, because each later channel needs the customer knowledge the earlier ones produce.

Can They See What I'm Saying? (The Star Moment)

Make ideas visible — through a diagram, a drawn napkin, or one unforgettable star moment — so the whole room aligns on the same picture.

Entrepreneurship3 steps

Cap Table as a Growth Strategy

Recruit influential founders and operators onto your cap table so they become your earliest, most credible customers and evangelists.

Centralized vs. Decentralized Org Choice

Pick your org model from your product strategy: speed (Amazon) or unified experience (Apple), and accept its cost.

Finance3 steps

Contribution-Margin Payback Period over CAC

Judge acquisition ROI by how many months of contribution-margin profit it takes to repay CAC, not by CAC or LTV:CAC.

Self-Mastery3 steps

Controllable Goals

Set goals inside your control (inputs), not outcomes you can't guarantee

Leadership5 steps

Customer-Insight Career Leverage

Grow your career by pulling ground-level customer insights up to executives instead of waiting to be promoted

Innovation3 steps

Discover Pain by Watching, Not Asking

Find the real intensity of a problem by watching people work, because they can't self-report it

Entrepreneurship3 steps

Double Down on the Pull

When something you made gets unexpected traction, drop the plan and lean all-in

Leadership5 steps

Dynamic North Star Metrics

Hold a North Star for at least six months, then be willing to abandon it

Influence3 steps

Earn the Right to Teach

Build real depth and pedigree first — then your writing has something worth reading

Escape-Velocity Activation Metric

Identify the specific actions a user must take in their first window to become durably active, then make one team obsess over driving them.

Experiment Only When You Need To

Treat A/B tests as risk mitigation, not as the default proof of impact

Explain-It-to-Prove-You-Understand-It

Force yourself and others to explain decisions; if you can't articulate it, you probably don't understand it.

Innovation4 steps

Fail-Fast Iterative Validation

Since ~80% of hypotheses fail, use cheap validation methods first and reserve A/B testing for pre-vetted ideas

Innovation4 steps

Fault-Tolerant User Interfaces

Design your UI to match the real hit-rate of your machine learning, not a fantasy of 100% accuracy.

Good Friction vs Bad Friction

Adding friction that addresses the user's psyche can increase conversion, because not all friction is bad

Leadership4 steps

Group Office Hours Accountability Loop

Peer accountability plus a two-week goal cadence that makes lonely founders execute

Guided Onboarding Wizard

Replace tooltips with an immersive wizard that builds the user's first workflow with them

Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

Hard-Bar Activation Metric Selection

Pick the activation metric only 5-15% of users hit, then decompose it into levers

Lower-Confidence, Higher-Volume Experimentation

Drop the 95% confidence bar to run more experiments, backstopped by qualitative corroboration and a pre-set game plan

Manufactured Deadlines

Impose external constraints so solo creative work actually ships

Manufacture the Story You Belong In

When you're too boring to cover directly, create the news, trend, or data others must cover — and live inside it.

Innovation3 steps

Maximize the Treatment Effect to Fail Conclusively

In low-sample B2B tests, throw every tactic at a hypothesis at once so a failure kills the idea for good instead of resurfacing for years.

Strategy3 steps

MECE Problem Decomposition

Break any problem into buckets that are mutually exclusive and collectively exhaustive so you never miss a possible cause or solution.

North Star Translation Layer

Give every team a metric they can directly move, then convert each into a single company North Star using a shared translation factor.

Pitch the Freelancer, Not the Editor

The hungriest, most reachable writer at an outlet is usually the freelancer — target them, not the busy staff editor.

Press as a Trophy, Not a Megaphone

The value of coverage is often the 'as seen in' validation you deploy yourself — not the readership.

Communication3 steps

Problem-Solving Story Over Success Story

Editors reject polished wins — lead with the challenge you faced and how you got through it.

Progress Cadence as the Success Signal

Judge a startup by whether each check-in has genuinely new progress, not by hype

Marketing4 steps

Recall vs. Discovery Interface Split

Match interface density to user intent: dense grids for recall, low-density sound-rich feeds for discovery.

Reverse-Engineer the Publication's Mission

Editors serve their audience, not you — decode who each outlet serves, then fit your story to that mission.

Peak Performance3 steps

Rewiring Stage Fright (The Pre-Talk Ritual)

Treat nerves as fight-or-flight chemistry and deliberately reset your body and mental model before you walk on.

Segment by Learning and Building Style

Personalize onboarding by how someone builds and learns, not by their job title

Sales4 steps

Selling to Developers via Self-Serve Proof

Developers must prove products themselves, so invest in self-serve — sales can't convert them at the build stage

Innovation4 steps

Separating Change-Aversion from Real Problems in a Redesign

After a redesign, split 'upset because it changed' from 'upset because it's worse' before you react.

Marketing11 steps

The 11 Zero-Day Marketing Exploits

Eleven recurring meta-patterns for engineering an unfair go-to-market advantage.

The 20-Minute Focus Ignition

Beat the hardest part of deep work — starting — by force-blocking distractions for 20 minutes

The Attributed Influencer Launch Sequence

Stagger tracked influencer shares over days, then weaponize the leaderboard.

Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

Sales4 steps

The Early-Adopter Rejection Math

Reframe customer outreach: reach 10 to find 1, and indifference isn't rejection

Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

Communication3 steps

The Human Customized Pitch Email

A short, human, story-first email that proves it was written for this one person — not a mass blast.

The JEUE PLG Funnel (Join, Evaluate, Upgrade, Expand)

Four stages that map the PLG customer lifecycle and, loosely, your growth org

Mindset5 steps

The 'Just Evil Enough' Ethics Test

An Occam's-razor line between subversive-and-clever and actually evil.

The Pill-in-the-Hot-Dog Onboarding

Bury the intimidating-but-necessary onboarding step inside familiar, exciting content instead of leading with it

Strategy3 steps

The Press-as-Fundraising Filter

Only pursue press when you can name a specific business job it will do — same discipline as raising money.

The Recon Canvas

An 18-square grid for scanning product, medium, and market for subversive openings.

Entrepreneurship5 steps

The Reverse Trial

Run a premium trial on top of freemium: showcase everything, then fall back to free forever

Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

The Slide Doc Spectrum (One Point, One Big Idea)

Match slide density to the medium — cinematic stage to circulated slide doc — while every slide makes one point serving one big idea.

Innovation3 steps

The Subversive Mindset (System Awareness → Novelty → Disagreeability)

Get a system to behave in a way its creators didn't intend, in three learnable steps.

Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

The Time-Boxed Leap Bet

De-risk a scary career leap by treating it as a fixed-length experiment with a fallback

Leadership5 steps

The Torchbearer Five-Act Movement Structure

Lead change as a movement across five acts — Dream, Leap, Fight, Climb, Arrive — fueling the right emotion at each phase.

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

The Two Onboarding Traps

Stop naming features and stop mapping onboarding to your pricing tiers

The Two-Year Publishing Cadence

Write a post several times a week for two years and an audience will find you

The "What's Holding You Back" Office Hour

Replace status updates with one question that surfaces the single true bottleneck

Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

Productivity4 steps

Think It, Build It, Ship It, Tweak It

Four product phases where spend rises stage by stage — so you must retire risk before the money starts.

Mindset3 steps

Three-Model Triangulation

Apply three different mental models to a problem; agreement across them sharply raises your odds of being right.

Leadership3 steps

Two-Path Talent Sourcing (Network + Data)

Find the companies best at the skill you're hiring for, then find the best person there - via referral chains or via public performance data.

Entrepreneurship3 steps

Value the Technical Co-Founder

Why engineering is the hard part, and how a non-technical founder should actually treat it

What Is / What Could Be (The Presentation Sparkline)

Alternate between current reality and a better future to create longing that moves an audience to act.

Year-Horizon Growth Portfolio

Protect growth teams from weekly-win pressure by committing to low/medium/high bets over a year-long horizon