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Palo Alto

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Self-Mastery3 steps

Anger as a Secondary Emotion

Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one

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Leadership4 steps

Critique in Public, Build Trust in Private

Invert the management-book rule: debate directly in public, lavish reassurance in private.

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Influence3 steps

Don't Be Stingy With Words

People can't read your mind — make appreciation explicit, and never fake it.

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Innovation4 steps

Go All-In When the Experiment Works

Big companies experiment plenty — they fail by hedging instead of doubling down on what works.

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Leadership4 steps

Inquiry Before Advice (Be a Thought Partner)

Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer

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Innovation4 steps

Leap-of-Faith MVP Scoping

Scope the smallest build that tests your riskiest assumption, not a stripped-down product

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Strategy3 steps

Mega Trend vs Hype Cycle — The PhD Test

If you need a PhD to understand it, it's not a mega trend. Don't fight mega trends.

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Communication4 steps

Own the Story — No Packet Loss

The leader is the custodian of the message — deliver it to the front line yourself, never via cascade.

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Entrepreneurship4 steps

Pick Hard Problems to Attract the Best Team

Hard, important problems attract the best people — and business is a team sport.

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Communication3 steps

Pinch Before Crunch

Raise small irritations early, while they're still a pinch, before they compound into a relationship-damaging crunch

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Communication4 steps

Repair: What Did You Hear Me Say?

When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard

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Strategy3 steps

Right to Win via Permission to Play

Before building, ask if it's logical that YOU built it — and whether you have a route to market.

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Mindset3 steps

Robust-Across-Futures Action

When the future is unknowable, choose actions that are ethical across a wide range of scenarios

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Communication4 steps

The 15% Rule

Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone

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Communication3 steps

The Art of Inquiry

Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis

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Communication2 steps

The Best-Practice Inversion Interview

Ask a candidate for a best practice, then for when it would not apply

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Leadership3 steps

The Chief Engineer Trade-off Owner

Give one person moral authority over a whole product to keep design coherence in one head

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Strategy4 steps

The Fixed-Window Pivot Decision

Time-box a full-focus test on the one thing that matters, then let the team name the next bet

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Communication6 steps

The Six Characteristics of Exceptional Relationships

A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum

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Strategy6 steps

The Six-Factor Company Stack Rank

Timing > market > team > product > brand > distribution — you need all six, ranked.

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Marketing4 steps

The Sticky Engine of Growth

Model retention by the three, and only three, reasons a customer returns to your product

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Communication4 steps

The Three Realities and the Net

Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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Leadership4 steps

Trust-by-Structure Governance

Embed your promises into the company's structure so they hold even when you're gone

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