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Google I/O

By Google

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Innovation4 steps

Architect-Then-Delegate AI Product Building

Use AI to prototype and fill scoped sub-segments, but architect and lock the system yourself — don't cognitively surrender.

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Communication3 steps

Clarity Over Cleverness

Lean into understood standards instead of reinventing them, and you get leverage for free

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Innovation4 steps

Complementary Format Integration

Bring a proven new format into a mature product so it expands, not contorts, the core

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Entrepreneurship3 steps

Conviction-Gated Team Scaling

Start tiny to earn conviction, then staff up enough to actually ship the best version

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Productivity4 steps

Draft-First LLM Augmentation

Never ask the model to do your job — write your version first, then have it improve it.

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Innovation4 steps

Fake the AI Before You Build It

Never train a model for an MVP — prototype the AI's output and test demand first.

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Strategy4 steps

Instrument-and-Improve S-Curve Prioritization

Let retention curves and diminishing returns tell you when to optimize and when to bet on something new

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Marketing3 steps

Jobs-to-Be-Done Interrogation (The Big Hire)

Interrogate the moment someone first hired your product to find the real cause of usage

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Marketing5 steps

Meet-The-Customer-Where-They-Are Marketing

Put your product into the customer's context and re-tune the message for each adopter tier and market.

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Leadership4 steps

Micromanage the Decision, Not the Operation

Sweat only the few details that matter for the customer — control the decision, delegate the doing.

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Leadership5 steps

Opinion-Based Decisions for 1.0 Products

For a first-of-its-kind product, empower a tiny 'tastemaker' team to make gut calls — data can't yet exist.

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Innovation4 steps

Pain-Plus-New-Technology Idea Selection

Judge what's worth building by pairing a habituated pain with a newly-arrived technology that can finally solve it.

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Marketing3 steps

Query Fan-Out Content Strategy (AEO/GEO)

Win AI answers by understanding that a machine, not a person, is doing the searching behind every response

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Influence4 steps

The Adjacent-Precedent De-Risk Pitch

Win leadership buy-in for a big AI bet by anchoring it to a past bet that already worked.

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Self-Mastery5 steps

The AI PM Upskilling Path

Learn the fundamentals, shadow a research scientist an hour a week, and build one model end to end.

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Leadership4 steps

The Four Challenges of AI Product Management

Uncertainty, pivots, data scarcity and a broken promo path — the four taxes of the AI PM role.

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Strategy4 steps

The Model Launch Bar

With probabilistic products, the PM — not the scientist — decides what accuracy is good enough to ship.

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Strategy4 steps

The Shiny Object Trap (Problem-First AI)

A regular PM ships the right product; an AI PM solves the right problem.

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Entrepreneurship4 steps

The Three Generations Rule

Make the product, fix the product, then fix the business — innovation almost never lands in one generation.

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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Entrepreneurship6 steps

Treat Your Course Like a Product

Hypothesise the audience, interview them, iterate the ICP, and run three weeks — not one.

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Communication4 steps

Truthful Storytelling Through Relentless Refinement

Sell the why, not the what — and refine the story out loud on real listeners until it comes off effortlessly.

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