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The War of Art

By Steven Pressfield

0 recommend/use · 3 sourced episodes

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Leadership5 steps

Community of Practice as People Development

Build and evaluate a product community that scales growth cheaper than courses or coaches

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Innovation4 steps

Complaint Storms

A team ritual to see your own product with fresh, critical eyes — by first ripping apart someone else's.

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Communication4 steps

Growing Into Public Speaking

Start with tiny friendly audiences, grow the room, and mine feedback from strangers and peers

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Innovation3 steps

Principles for Building Trustworthy AI Products

Match UI confidence to data quality, be transparent about sources, and design virtuous data cycles.

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Strategy5 steps

Re-establishing Product-Market Fit (Stacking S-Curves)

When growth plateaus, throw away the roadmap, sacrifice impact for learning, and rebuild PMF for the next audience.

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Communication5 steps

Story as a Design Tool

Draft, test, and package a leadership story across three lengths and three formats

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Leadership6 steps

The 10 Traits of Great Product Managers

A definition of what the PM job actually is — facilitation, execution, and impact — not a career ladder.

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Strategy4 steps

The Diversified Roadmap Portfolio

Treat a product roadmap like an investment portfolio, balanced across three axes of risk and intent.

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Leadership5 steps

The Five Ingredients of Coaching Product People

A five-step loop for developing the product managers who report to you

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Innovation4 steps

The Pilot Program for De-Risking Launches

Build a diverse champion network of real customers to test new features in the wild before you ever launch.

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Leadership3 steps

The PM Wheel

An eight-bucket self-assessment for locating a product manager's strengths and gaps

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Leadership3 steps

The U-Curve of Founder Involvement

Involve a product-minded founder heavily at the start and end of a project, but give the team space to run in the middle.

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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