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2 recommend/use · 4 sourced episodes

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Strategy5 steps

Advise Like an Investor: The Company Selection Filter

Your advisory portfolio is an investment portfolio — pick for the liquidity event, not the logo

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Strategy5 steps

AI Answer Box Keyword Triage

Segment your keywords by intent, quarantine the informational ones, and start teaching the AI

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Strategy3 steps

Differentiation vs Table Stakes

Balance the roadmap between what attracts new customers and what they require to switch at all

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Influence4 steps

Guild Nights

Six interesting people, one topic, at your house, catered — the highest-ROI network you can build

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Self-Mastery4 steps

Guilty-Pleasure Career Bet

Find the thing you feel guilty getting paid for, do the hell out of it with intensity, and take non-linear risks.

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Strategy4 steps

Map Your Product Against What AI Can Do

Start from your product's core job, then classify each part as AI-replace, augment, partial, or not-yet

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Innovation3 steps

North Star Exploration

Turn aimless tech-tinkering into learning by chasing an arbitrary-but-real goal and being stubborn about reaching it.

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Marketing3 steps

Product-Led SEO

Treat SEO as a product you build for the search user, not content you optimize for a keyword.

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Marketing3 steps

Product-Market-Story Fit

Great product in a great market still fails if the story is wrong or missing — add the third leg

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Marketing4 steps

Programmatic vs Editorial Decision Rule

Go programmatic only where scale meets a real use case — otherwise you scale nothing.

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Marketing4 steps

SEO Conversion-Metric Rigor

Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.

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Leadership3 steps

Swinging the Pendulum

Spot an undesirable state, correct it — but know you'll overcorrect, so aim for the middle

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Self-Mastery7 steps

The Bootloader: Structured Morning Self-Reflection

Boot the day with exercise, then run an hour of red-yellow-green review across every role in your life

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Sales4 steps

The Four Forces of Switching

Understand any adoption decision as a tug-of-war between attraction, anxiety, habit, and inertia

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Finance5 steps

The Front-Loaded Advisor Equity Structure

Equity only, a three-month cliff, vesting front-loaded to the value, and an exit built in

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Marketing3 steps

The Funnel-Position Defense Against AI Overviews

AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.

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Entrepreneurship5 steps

The Growth Advisor Sourcing and Vetting Gauntlet

Wait for PMF, source through VCs and channel-leading companies, and borrow a trusted expert to vet

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Innovation3 steps

The Love-Hate Disruption Test

Gauge whether an idea is truly disruptive by how polarized the reactions are, not how positive.

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Strategy3 steps

The SEO Go/No-Go Investment Test

SEO is not free. Price it fully, then compare it against every other growth channel.

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Marketing4 steps

The SEO Staffing Stack Rank and Impact Clock

Internal expert, then a relentless doer surrounded by advisors, then agencies — and 3 to 12 months to prove it

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Leadership7 steps

The Three-Chapter Hiring Playbook: Find, Assess, Close

Hire the top 1% by hunting signs of excellence, then closing with the whole exec team and the family

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Marketing5 steps

The Two-Bucket SEO Fit Test

Does your product mint pages by itself? The answer decides your entire SEO strategy

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Productivity4 steps

The YOLO Rule: When Not to Run an Experiment

Experiments have a cost — sometimes shipping 40 things fast beats testing 10 things properly

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Marketing4 steps

Top-Down TAM SEO Forecast

Forecast SEO from market size down, not from keyword-tool volumes up.

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Strategy4 steps

User-Value Thermodynamics

Users are lazy; adoption only happens when total value delivered exceeds total effort spent, ideally by 10x.

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Innovation4 steps

What-If Before Why-Not

Evaluate a disruptive idea by imagining its upside first, then treat the objections as your build list.

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