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Writer

By Writer, Inc.

1 recommend/use · 5 sourced episodes

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Strategy5 steps

Category-Attribute Fit

Don't pick a market then decide how to win. Work out what wins there, and only pick markets where that's who you are.

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Innovation4 steps

Cohort-and-Control Data Reading

Never trust pre/post dashboards — read behavior by cohort and judge changes by variant-vs-control so the macro can't fool you.

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Leadership4 steps

Commit-and-Celebrate Weekly Cadence

Bookend every week with Monday commitments and Friday celebrations, tracked by a short weekly status.

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Leadership5 steps

Customer-Insight Career Leverage

Grow your career by pulling ground-level customer insights up to executives instead of waiting to be promoted

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Innovation4 steps

Fail-Fast Iterative Validation

Since ~80% of hypotheses fail, use cheap validation methods first and reserve A/B testing for pre-vetted ideas

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Leadership4 steps

Full-Stack Relationship Orgs

Replace support, success, research, PR and marketing with two teams that own a human relationship end to end.

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Marketing3 steps

Good Friction vs Bad Friction

Adding friction that addresses the user's psyche can increase conversion, because not all friction is bad

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Productivity3 steps

Grade for Learning, Not Precision

Hand-wave the OKR score; spend your energy on the retrospective 'why' behind it.

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Communication4 steps

Hook-Middle-End Story Structure

Package your message as a story with a hook, a middle that hides the message, and a celebratory end — then ask how to make it better.

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Strategy4 steps

Hypothesis-to-Data Over Strategy

For most PMs, strategy is overrated — your real job is to shrink the time from hypothesis to data.

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Strategy4 steps

Lower-Confidence, Higher-Volume Experimentation

Drop the 95% confidence bar to run more experiments, backstopped by qualitative corroboration and a pre-set game plan

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Strategy3 steps

Naturally Hedged Product Portfolio

Build products that make money in opposite macro conditions so troughs in one are peaks in another.

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Innovation4 steps

Optimizing for Feelings

Name the emotion the product must evoke, build to that, and use metrics only as an honesty check.

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Leadership4 steps

Pilot-With-Your-Best-Team Rollout

Don't roll OKRs out company-wide; hand the book to your strongest team, let them adapt it, then spread by twos.

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Marketing3 steps

Product-Led SEO

Treat SEO as a product you build for the search user, not content you optimize for a keyword.

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Marketing4 steps

Programmatic vs Editorial Decision Rule

Go programmatic only where scale meets a real use case — otherwise you scale nothing.

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Leadership4 steps

Project-Chosen Leads and the Mutt Hire

PM is a role on a project, not a department — and you staff it with multi-disciplinary makers, not title-holders.

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Communication4 steps

Radical Trust Building

Not radical transparency — let people know you as humans, so the permission dialog gets the benefit of the doubt.

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Leadership4 steps

Running Products via the Daily Meeting

Assign one owner to an urgent problem, give them unlimited resources except time, and force a daily report until it's solved.

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Sales4 steps

Selling to Developers via Self-Serve Proof

Developers must prove products themselves, so invest in self-serve — sales can't convert them at the build stage

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Marketing4 steps

SEO Conversion-Metric Rigor

Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.

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Mindset3 steps

Slow vs Fast Decisions

For any reversible decision there's no right or wrong — only slow and fast — so decide fast and correct fast.

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Productivity4 steps

The 10x Leverage Desk

Spend your finite time only on problems with 10x positive or negative impact — and physically move yourself into the details until they're solved.

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Strategy5 steps

The D5/D7 Ungameable North Star

One metric that fuses retention, engagement and growth — tracked as growth rate and cohort slope, never absolutes.

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Self-Mastery4 steps

The Four Filters for Career Acceleration

Growth rate, strength-fit, deferred comp, and the C-suite question — pick jobs on these, not on salary.

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Marketing3 steps

The Funnel-Position Defense Against AI Overviews

AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.

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Innovation4 steps

The Made-Up Name Reset

Give a team or feature a name nobody recognizes, so nobody can skip the argument about what it should be.

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Strategy4 steps

The Mission-to-Monday Cascade

Translate a 5-year mission down through strategy and quarterly OKRs into what you actually do this week.

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Marketing5 steps

The Pill-in-the-Hot-Dog Onboarding

Bury the intimidating-but-necessary onboarding step inside familiar, exciting content instead of leading with it

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Strategy3 steps

The SEO Go/No-Go Investment Test

SEO is not free. Price it fully, then compare it against every other growth channel.

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Self-Mastery3 steps

The Superpower Overlap Test

Find your true strengths via a two-layer self-plus-peer assessment, then only take roles where your superpower meets the company's.

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Leadership5 steps

The Team Is the Product

Choose the company you want to build first, pick a problem worthy of it, then treat every hire as a product launch.

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Leadership3 steps

The Three-Peer 24-Hour Approval

Replace slow top-down OKR sign-off with three peers who sanity-check your goals in a 24-hour turnaround.

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Marketing4 steps

Top-Down TAM SEO Forecast

Forecast SEO from market size down, not from keyword-tool volumes up.

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Strategy4 steps

Triangulated Key Results

Measure one quarterly objective from three angles — a hard number, a squishy quality metric, and a dollar figure.

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Leadership5 steps

Values as a Mirror

Don't author values. Interview the whole team, harvest their exact words, and write them back as a story.

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Strategy4 steps

Year-Horizon Growth Portfolio

Protect growth teams from weekly-win pressure by committing to low/medium/high bets over a year-long horizon

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