RecommendsRethinking SEO in the age of AI
“there's a book called small data by I think Martin Lindstrom”
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Small Data
By Martin Lindstrom
2 recommend/use · 2 sourced episodes
Every sourced reference
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RecommendsA framework for PM skill development
“I can't recommend that book more and I've cited that book a lot internally.”
Related frameworks
Marketing3 steps
Product-Led SEO
Treat SEO as a product you build for the search user, not content you optimize for a keyword.
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Marketing4 steps
Programmatic vs Editorial Decision Rule
Go programmatic only where scale meets a real use case — otherwise you scale nothing.
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Marketing4 steps
SEO Conversion-Metric Rigor
Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.
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Self-Mastery3 steps
The Complementary-Axis PM Skill Development Framework
Level up (or transition into) PM by picking the skill axis opposite your background, then strategy
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Marketing3 steps
The Funnel-Position Defense Against AI Overviews
AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.
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Strategy3 steps
The SEO Go/No-Go Investment Test
SEO is not free. Price it fully, then compare it against every other growth channel.
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Mindset3 steps
The Three Mindset Shifts That Stall or Restart PM Growth
Fix the three stories — control, change, and self-image — that quietly stall product careers
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Communication3 steps
The Three Tenets of PM Stakeholder Collaboration
A mantra for working with stakeholders: surface issues, not yourself; drive decisions, don't hoard them
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Leadership3 steps
The Three Ws of PM Career Growth
Rise faster by performing on all three axes: what you produce, what you bring, and how you operate
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Marketing4 steps
Top-Down TAM SEO Forecast
Forecast SEO from market size down, not from keyword-tool volumes up.
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