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SurveyMonkey

3 recommend/use · 6 sourced episodes

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Related frameworks

Marketing5 steps

April Dunford's Five-Step Positioning Framework

Position a product by starting from what you must beat, not from a market category.

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Marketing4 steps

Assessing Whether SEO Is Right for Your Product

Judge SEO fit by two signals — a large addressable market and existing domain authority.

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Strategy4 steps

Curiosity Loops

Turn a hard decision into structured, contextual advice by asking the right people the right question.

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Mindset4 steps

Don't Be the Frog: The Learning Trajectory Test

Judge whether to stay in a job by the direction of your learning curve, not by inertia.

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Peak Performance4 steps

Eating Your Vegetables: The 10-12 Exposure Rule

Do a hard, avoided skill 10-12 deliberate times before judging whether you actually dislike it.

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Strategy3 steps

Eigenquestions (Finding the Question That Drives the Answer)

Find the one or two questions whose answers collapse a complex decision into clear quadrants.

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Strategy4 steps

Explore and Exploit Career Strategy

Explore widely with a thesis early, then exploit a role for the specific learnings your next goal needs.

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Marketing5 steps

Freemium Decision Framework (What to Make Free)

Make a feature free if it drives your growth model; gate it if it creates friction for growth.

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Strategy2 steps

Freemium Two-Product Rule

Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading

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Strategy3 steps

Growth Can't Reverse a Decline

A growth team can't fix a slowing business; stop the decline first, then add growth to amplify.

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Productivity3 steps

ICE Prioritization

Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly

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Self-Mastery4 steps

Inner vs Outer Scorecard Values Filter

Rank your real values, then test whether a decision optimizes for them instead of for status.

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Strategy4 steps

Inspiration, Not Imitation

Use competitor teardowns as an input to ideation, never as the finished destination.

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Strategy4 steps

Intuition-to-Automation Buildout for PLS

Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.

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Productivity5 steps

LNO Framework

Match your effort to each task's leverage, neutrality, or overhead

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Strategy4 steps

Measurements Are Not Insights (Instrumentation for Analytics)

Turn raw metrics into segmented, causal insights you actually act on.

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Communication4 steps

Mochary's Script for Difficult Conversations

Defuse the amygdala by warning first, delivering the message, then letting the person release emotion.

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Marketing4 steps

Move the PMF Score: Reposition + Speed to Value

Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value

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Marketing4 steps

Must-Have Benefit Excavation

A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers

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Marketing4 steps

PQA Signal Detection

Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.

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Leadership4 steps

Product Accountability for Pipeline

Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.

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Marketing3 steps

Product-Led SEO

Treat SEO as a product you build for the search user, not content you optimize for a keyword.

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Marketing4 steps

Programmatic vs Editorial Decision Rule

Go programmatic only where scale meets a real use case — otherwise you scale nothing.

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Leadership4 steps

PSHE Career Growth Framework

Evaluate talent by how far up the Problem-Solution-How-Execution ladder they operate.

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Marketing3 steps

Rebrand Eyes-Wide-Open

A homepage redesign or rebrand won't drive growth; budget 3-6 months to claw performance back after launch.

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Marketing4 steps

SEO Conversion-Metric Rigor

Rankings and traffic are not results. Hold SEO to the same efficiency standard as paid.

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Strategy4 steps

The 18-Month Growth Model Overlay

Spend ~20-25% of growth time annually seeding new loops so your S-curve never flattens with no successor.

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Leadership5 steps

The Anti-Sell Coach Decision Framework

Most people don't need a coach — test the goal against cheaper alternatives, then select for vibe over credentials.

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Marketing4 steps

The Earned Channel Priority

Make building an owned/earned acquisition channel your growth team's number one priority over rented ones.

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Entrepreneurship4 steps

The Founder-Led Growth Prerequisite

Don't hire a growth team until you have proven PMF and enough data to run experiments.

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Leadership4 steps

The Four Things a Product Manager Brings to the Team

Prepare to contribute by mastering users, data, the business, and the competitive landscape.

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Marketing3 steps

The Funnel-Position Defense Against AI Overviews

AI answers eat top-of-funnel search. Move your SEO to where intent and conversion live.

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Productivity4 steps

The One-Month Experimentation Rule

If you can't collect the sample size in a month, don't A/B test it; ship it and measure pre vs. post.

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Sales3 steps

The Product-Led Sales Escalator

Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.

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Marketing4 steps

The Sean Ellis Test

A one-question survey that reveals product-market fit before your retention data can

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Strategy3 steps

The SEO Go/No-Go Investment Test

SEO is not free. Price it fully, then compare it against every other growth channel.

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Innovation3 steps

The Three B's of Behavior Change

Change user behavior by picking a specific Behavior, removing Barriers, and adding immediate Benefits.

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Sales3 steps

The Three Lead-Attribution Channels (PQA / PQL / MQL)

Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.

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Marketing3 steps

The Three Pillars of Self-Serve Monetization

Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.

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Marketing4 steps

Top-Down TAM SEO Forecast

Forecast SEO from market size down, not from keyword-tool volumes up.

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Marketing5 steps

Value Delivery Engine: Activation-First Growth Sequence

Fix conversion, engagement, referral and revenue before you obsess over acquisition

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Leadership4 steps

Workshop-First Advisor Hiring

Vet an advisor with a paid working session on a real problem, then re-evaluate their value every month.

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Productivity4 steps

Your Problem Isn't Unique

Never start from scratch; find who already solved your problem and patternize the solution.

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