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Strategy3 steps

Concentric-Circles Portfolio (Earn the License to Expand)

Obsess over a flawless, efficient core; that attention earns you the license to make growth bets in the outer rings.

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Productivity4 steps

Cycle-Time Is the Enemy (Ship Ship Ship)

The gap between knowing something is good and users seeing it is your biggest enemy — attack the decision time, not the work time.

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Freemium Two-Product Rule

Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading

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Gut-Over-Data Bets (When the Numbers Say No)

Make bets the data argues against when you intrinsically understand a real, unsolved end-user problem.

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ICE Prioritization

Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly

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Move the PMF Score: Reposition + Speed to Value

Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value

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Must-Have Benefit Excavation

A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers

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Self-Mastery4 steps

Reps-to-Judgment (Building Product Sense)

Product sense isn't taught — it's earned through thousands of shipped micro-decisions with the shortest possible cycle time.

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The End-User Feedback Spectrum

Deliberately gather user feedback across the full quantitative-to-qualitative range, not just the end you're comfortable with.

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Innovation4 steps

The Extreme Dog-Fooding Loop

Use your own product at scale, document every flaw with screenshots, then personally drive the fixes to closure.

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Leadership4 steps

The Fixit OKR

Put a hard number on fixing known-broken issues and fund it alongside growth, so quality work never gets zero resources.

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Marketing4 steps

The Sean Ellis Test

A one-question survey that reveals product-market fit before your retention data can

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Value Delivery Engine: Activation-First Growth Sequence

Fix conversion, engagement, referral and revenue before you obsess over acquisition

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