Why He Insists on Nerve-Wracking Live Demos
Sachin insists on live product demos at announcements, a habit from his Palm days. Externally, live demos force you to tell a story by showing the product in action instead of slideware. Internally, the fact that it must work on stage creates rigor before launch, and it gives the team a permanent, proud record of the product they built actually working.
- Habit dates back to consumer electronics announcements at Palm
- External reason: a working demo tells a story better than slides and pictures
- Internal reason: 'it has to work on stage' forces rigor before launch
- Live demos create lasting pride for the product and engineering teams
“if it is going up on stage, it has to work.”
“it creates such a sense of pride amongst the product team and the engineering team to actually see their product live on stage”