“he coined the term growth hacking invented the ice prioritization framework”
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Sean Ellis
Associated with the product-market-fit survey question about disappointment if a product disappeared.
1 episode · 2 sourced appearances
Appearances and evidence
Short attributed excerpts only. Timestamps are approximate.
“Shawn was head of growth at Dropbox and Eventbrite”
Frameworks in these episodes
Episode-linked context, not an unsupported claim of authorship.
Strategy2 steps
Freemium Two-Product Rule
Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading
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Productivity3 steps
ICE Prioritization
Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly
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Marketing4 steps
Move the PMF Score: Reposition + Speed to Value
Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value
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Marketing4 steps
Must-Have Benefit Excavation
A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers
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Marketing4 steps
The Sean Ellis Test
A one-question survey that reveals product-market fit before your retention data can
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Marketing5 steps
Value Delivery Engine: Activation-First Growth Sequence
Fix conversion, engagement, referral and revenue before you obsess over acquisition
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Resources in their episodes
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