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Hooked

By Nir Eyal

3 recommend/use · 3 sourced episodes

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

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Productivity4 steps

Async Priority Codes for Small Teams

Tag every Slack message with a response-window code so nobody has to monitor the channel.

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Productivity4 steps

Commit Only to Dates Within Your Control

Roadmap the phase, not the feature: Discovery, then Solutioning, then Build, then a ship date.

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Strategy4 steps

Competitive Wargaming

Assign each squad one competitor for a quarter, then pool the intel on a presentation day.

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Strategy6 steps

Customer Job Prioritization Criteria

Five tests for choosing which customer job to lead with when research surfaces more than one.

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Entrepreneurship5 steps

Four Paths Into Product Management

Two formal and two informal routes into PM — the informal ones convert most often.

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Strategy2 steps

Freemium Two-Product Rule

Make the free tier good enough to spark word of mouth and the paid tier different enough to justify upgrading

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Productivity3 steps

ICE Prioritization

Score every experiment idea on Impact, Confidence and Ease to run a high-velocity testing program fairly

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Sales4 steps

Match the Sales Hire to the Motion and the Buyer (PLG to SLG)

Layering sales onto PLG: hire growers for inbound and department-head buyers, not CIO hunters.

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Marketing4 steps

Move the PMF Score: Reposition + Speed to Value

Raise a low product-market-fit score without changing the product — refocus expectations and collapse time-to-value

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Marketing4 steps

Must-Have Benefit Excavation

A three-question survey sequence that turns 'they like it' into the exact hook that acquires customers

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Marketing5 steps

The Best-Customer Research Survey

Survey only recent, happy, paying customers, with questions that reconstruct their decision.

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Marketing5 steps

The Customer-Led Growth Loop

Understand best customers, map their value journey, measure it, fix what's misaligned.

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Marketing5 steps

The Messaging Guide That Rolls Up to the Job

A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.

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Leadership4 steps

The OPPA — Leaderless Peer Review of Problems and Opportunities

A recurring PM-only forum to spar on problems and opportunities — with the CPO deliberately absent.

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Marketing4 steps

The Sean Ellis Test

A one-question survey that reveals product-market fit before your retention data can

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Marketing6 steps

The Six-Milestone Customer Journey Map

Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.

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Leadership5 steps

The Three-Phase OKR Maturity Ladder

No OKRs, then siloed team OKRs, then company OKRs with cross-org dependency mapping.

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Strategy4 steps

Three-Horizon Resource Allocation Shift

Express multi-year strategy as a yearly percentage split of resources across three horizons.

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Marketing5 steps

Value Delivery Engine: Activation-First Growth Sequence

Fix conversion, engagement, referral and revenue before you obsess over acquisition

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Marketing6 steps

Value-Moment KPIs and the Win-Back Loop

Tie each milestone to a compound usage metric, then use it to catch people when they fall.

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Strategy5 steps

Where-to-Play Product Strategy as the Prioritization Engine

Turn an integrated set of strategic choices into the filter that decides every roadmap trade-off.

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