“the last one I was going to mention has nothing to do with data science or anything it's it's called 4,000 weeks”
Four Thousand Weeks
By Oliver Burkeman
2 recommend/use · 2 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“another book that I read recently which has nothing to do with marketing at all but was like really nice was four thousand weeks”
Related frameworks
Async Priority Codes for Small Teams
Tag every Slack message with a response-window code so nobody has to monitor the channel.
Customer Job Prioritization Criteria
Five tests for choosing which customer job to lead with when research surfaces more than one.
Fairer Marketplace Rating System Design
Fight rating inflation and averaging bias with renormed labels, priors, blind reviews, and the sound of silence.
Hypothesis-Driven Experimentation: Learning as a Win
Reframe experiments from winners/losers to hypotheses; run more, run shorter, and carry priors forward.
Marketplace Whack-a-Mole: Managing Winners and Losers
Most consequential marketplace changes create winners and losers; manage the trade, don't chase a metric.
Predict vs. Decide: Think in Differentials
Prediction finds correlations; decisions need causal differences. Optimize the lift, not the level.
Start Bespoke, Become a Marketplace Later
A marketplace never starts as a marketplace; win with a pre-liquidity value prop first.
The Best-Customer Research Survey
Survey only recent, happy, paying customers, with questions that reconstruct their decision.
The Customer-Led Growth Loop
Understand best customers, map their value journey, measure it, fix what's misaligned.
The Messaging Guide That Rolls Up to the Job
A 5-7 page guardrail doc: value prop, competitive edge, ranked emotional and functional benefits.
The Scaled-Liquidity Smell Test
Before calling yourself a marketplace, prove you have scaled liquidity on both sides.
The Six-Milestone Customer Journey Map
Struggle, evaluation, growth — six value milestones that replace the funnel as your growth model.
Value-Moment KPIs and the Win-Back Loop
Tie each milestone to a compound usage metric, then use it to catch people when they fall.
People in these episodes
Related resources
- AG1
- Airbnb
- Amazon
- Amplitude
- Apple Podcasts
- Athletic Greens
- Bumble
- Demand-Side Sales 101
- DoorDash
- eBay
- Eppo
- Free Solo
- Hex
- Hooked
- How to Lie with Statistics
- IKEA
- Jobs to Be Done
- Lenny's Podcast
- Lyft
- Maven
- Obviously Awesome
- Only Murders in the Building
- OpenAI
- Sanity
- Slack
- Snow White and the Seven Dwarfs
- SparkToro
- Spotify
- Stanford University
- Stitch Fix
- Stripe
- Substack
- Superhost
- The Alpinist
- The Sound of Silence
- Thumbtack
- Uber
- Unbounce
- Upwork
- Venmo
- When Coffee and Kale Compete
- Yelp
Spot an error or want this page removed? Request a correction or removal.