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Influence5 steps

Borrowed Trust: The Teach-Me / Help-You Play

Accelerate trust in a new org by making its most powerful person accountable for your competence

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Innovation4 steps

Fairer Marketplace Rating System Design

Fight rating inflation and averaging bias with renormed labels, priors, blind reviews, and the sound of silence.

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Innovation5 steps

Hypothesis-Driven Experimentation: Learning as a Win

Reframe experiments from winners/losers to hypotheses; run more, run shorter, and carry priors forward.

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Marketing4 steps

Market It in Their Words

Never invent positioning — put the exact words your reference customers used on the box

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Strategy4 steps

Marketplace Whack-a-Mole: Managing Winners and Losers

Most consequential marketplace changes create winners and losers; manage the trade, don't chase a metric.

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Self-Mastery5 steps

Pickup Games: Getting Reps Without a Coach

No good coach at work? Manufacture low-stakes arenas for collaborative problem solving

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Leadership5 steps

Practice Before the Promotion

Promote people to DO the job, never to learn it — coach the next role before the title arrives

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Strategy4 steps

Predict vs. Decide: Think in Differentials

Prediction finds correlations; decisions need causal differences. Optimize the lift, not the level.

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Innovation6 steps

Reference Customer Discovery

Build with a fixed number of real customers until they'll stake their reputation on your product

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Entrepreneurship4 steps

Start Bespoke, Become a Marketplace Later

A marketplace never starts as a marketplace; win with a pre-liquidity value prop first.

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Strategy4 steps

The Four Product Risks

Value, usability, feasibility, viability — and the PM owns the first and the last

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Leadership4 steps

The Live Problem Interview

Hand a candidate an unsolvable-looking problem live and watch how they handle not knowing

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Entrepreneurship4 steps

The Scaled-Liquidity Smell Test

Before calling yourself a marketplace, prove you have scaled liquidity on both sides.

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