“I'm going to go stand in line at the Apple Store for three hours”
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Apple Store
By Apple
0 recommend/use · 3 sourced episodes
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MentionsHow to become a category pirate
“Well, they look exactly if you if you remember, they look exactly like an Apple store.”
“my manager on my first day just sent me to the Apple store to buy an iPhone”
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Innovation3 steps
Backcasting & Reject the Premise
Stand in the future you designed and look back — don't forecast forward from today's constraints.
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Influence5 steps
Borrowed Trust: The Teach-Me / Help-You Play
Accelerate trust in a new org by making its most powerful person accountable for your competence
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Strategy4 steps
Category Design: Create Demand vs. Capture Demand
Design your own market category instead of competing for a slice of someone else's.
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Marketing6 steps
Community-Led Growth: Equip the Champion
The salesperson is the designer inside the company — your job is to make them a superhero.
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Strategy3 steps
Damming the Demand
Compete category-to-category against the status quo, never product-to-product against a rival.
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Marketing4 steps
Frame, Name, Claim the Problem (Languaging & Point of View)
Use new language to reframe a problem so people see it differently and want a new solution.
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Leadership5 steps
Legibility, Actionability, Authenticity
Three tests any goal must pass, regardless of whether you call it an OKR.
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Marketing5 steps
Lightning Strike Go-to-Market (Supers, POV & Word of Mouth)
Concentrate firepower on super consumers with a reframing POV to ignite word of mouth.
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Innovation5 steps
Manufactured Dogfooding
Invent internal reasons for every function to live in your product — quality follows hours logged.
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Marketing4 steps
Market It in Their Words
Never invent positioning — put the exact words your reference customers used on the box
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Self-Mastery5 steps
Pickup Games: Getting Reps Without a Coach
No good coach at work? Manufacture low-stakes arenas for collaborative problem solving
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Leadership5 steps
Practice Before the Promotion
Promote people to DO the job, never to learn it — coach the next role before the title arrives
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Reference Customer Discovery
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Communication5 steps
Synthesis-to-Meme Storytelling
Turn scattered inputs into one distilled idea leaders can repeat from memory in a meeting.
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Strategy5 steps
The Balanced Feedback Portfolio
Treat every feedback channel as a biased sensor, then hold a portfolio so you have no blind spots.
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Marketing3 steps
The Better Trap
A 'better' copy of an existing solution to a well-understood problem almost always fails.
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Leadership4 steps
The Compelled-to-Work-on-It PM Interview
Hire PMs by testing whether their story makes YOU want to go work on their boring old problem.
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Strategy4 steps
The Four Product Risks
Value, usability, feasibility, viability — and the PM owns the first and the last
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Leadership4 steps
The Live Problem Interview
Hand a candidate an unsolvable-looking problem live and watch how they handle not knowing
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Leadership5 steps
The PM Owns the Why
Don't spec the what — distribute the why so hundreds of local decisions come out right.
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