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Floodgate

By Mike Maples Jr.

0 recommend/use · 3 sourced episodes

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Leadership4 steps

Additive Hiring

Stop hiring people who fit the box. Hire people who make the team stronger than it is today.

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Innovation3 steps

Backcasting & Reject the Premise

Stand in the future you designed and look back — don't forecast forward from today's constraints.

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Leadership4 steps

Calendar-Defended Proximity

Connection to the front line won't happen by accident as you rise — you have to fight your calendar for it.

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Strategy4 steps

Category Design: Create Demand vs. Capture Demand

Design your own market category instead of competing for a slice of someone else's.

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Communication4 steps

Context Not Control

Your job as a leader is to give people the context to decide well — including the context that isn't flattering.

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Strategy3 steps

Damming the Demand

Compete category-to-category against the status quo, never product-to-product against a rival.

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Innovation4 steps

Earn the Secret by Savoring Surprises

There's no recipe for a breakthrough — hunt surprises at the edge instead of validation

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Productivity4 steps

Excellence Is the Outcome, Not the Artefact

Ask what the meeting is actually for, then spend the effort there — not on the last 20% of polish.

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Leadership4 steps

Expectation, Gap, Fill

Set the bar explicitly, name the exact gap, then jump in with both feet and close it with them.

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Strategy4 steps

Force a Choice, Not a Comparison

Be the world's first banana, not a 10x better apple

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Marketing4 steps

Frame, Name, Claim the Problem (Languaging & Point of View)

Use new language to reframe a problem so people see it differently and want a new solution.

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Marketing5 steps

Lightning Strike Go-to-Market (Supers, POV & Word of Mouth)

Concentrate firepower on super consumers with a reframing POV to ignite word of mouth.

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Entrepreneurship4 steps

Live in the Future and Notice What's Missing

Don't try to think of a startup idea — get out of the present so ideas find you

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Innovation4 steps

Pattern-Breaking Inside a Big Company

Make small bets that can fail a lot — and hide them from the mother ship

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Leadership4 steps

Talent Density as Prerequisite

Freedom, low process and candour are not policies you adopt — they are dividends of talent density.

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Marketing3 steps

The Better Trap

A 'better' copy of an existing solution to a well-understood problem almost always fails.

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Strategy4 steps

The Full-Stack Centralized Insights Org

Keep data, research and engineering in one central team — objectivity is the asset you're protecting.

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Innovation4 steps

The Inflection Stress Test

Four questions that separate a real inflection from a vague 'why now'

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Leadership4 steps

The Keeper Test

Ask monthly: if this person quit today, would I fight to keep them? If not, have the conversation now.

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Entrepreneurship4 steps

The Three Elements of a Breakthrough Idea

Grade any startup idea on inflections, insight, and founder-future fit — not the implementation

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Leadership3 steps

The Three Pattern-Breaking Actions

Movements, storytelling, and disagreeableness — how you get people to move to your future

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Communication3 steps

The Three-Slide Believer Pitch

What you do, your non-obvious insight, then proof — built for believers, not objectors

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