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Lomi

By Pela

1 recommend/use · 2 sourced episodes

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Related frameworks

Innovation3 steps

Backcasting & Reject the Premise

Stand in the future you designed and look back — don't forecast forward from today's constraints.

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Category Design: Create Demand vs. Capture Demand

Design your own market category instead of competing for a slice of someone else's.

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Strategy3 steps

Damming the Demand

Compete category-to-category against the status quo, never product-to-product against a rival.

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Marketing4 steps

Frame, Name, Claim the Problem (Languaging & Point of View)

Use new language to reframe a problem so people see it differently and want a new solution.

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Fundamentally Different, Not Incrementally Better

Only a fundamentally different experience gets customers to tell their friends about it.

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Innovation5 steps

Hypothesis-First Customer Discovery

Bring a crisp hypothesis to the interview — then be its judge, not its lawyer.

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Lightning Strike Go-to-Market (Supers, POV & Word of Mouth)

Concentrate firepower on super consumers with a reframing POV to ignite word of mouth.

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Marketing3 steps

The Better Trap

A 'better' copy of an existing solution to a well-understood problem almost always fails.

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Strategy6 steps

The Coherent Strategy Specificity Test

A strategy is not an aspiration — it names a specific customer, pain, solution and advantage in one sentence.

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Leadership5 steps

The Owner-Not-Renter Veto

How a PM says 'not yet' to an executive chain that desperately wants to scale.

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The Sean Ellis Scale Gate

Never scale a product until a calibrated share of users would be 'very disappointed' without it.

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