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3 recommend/use · 5 sourced episodes

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Influence5 steps

Borrowed Trust: The Teach-Me / Help-You Play

Accelerate trust in a new org by making its most powerful person accountable for your competence

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Marketing4 steps

Copy Comps' Zero-to-One, Not Their Growth Hacking

Ignore late-stage growth tactics with no users — study what your archetype did to get its first 1,000

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Strategy4 steps

Define What Problem Matters

The single highest-leverage PM skill: get crystal clear on which problem you're solving, first

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Strategy3 steps

Distribution-First Moat

Solve distribution before you obsess over product-market fit; it is the harder, more durable edge.

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Leadership5 steps

Driving AI Adoption Through Hard Constraints

AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.

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Innovation4 steps

Empathize-Then-Invent (The Stories Method)

Listen deeply to users for hours, then build something new — never the literal feature they asked for.

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Marketing5 steps

Four Criteria for Choosing a Distribution Platform (Enter and Exit)

Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.

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Leadership5 steps

Hiring as Marketing, Sales and Product

Run recruiting like a business funnel — brand, discovery call, and an iterative role spec

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Innovation3 steps

Information-Diet Idea Divergence

Same inputs produce same ideas — mine your unique experience and starve the herd feed

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Innovation4 steps

Jobs-to-Be-Done Agent Mapping

Bring order to AI chaos by listing every stakeholder's jobs-to-be-done, then mapping agents onto them.

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Mindset5 steps

Ladder vs Map

Choose career moves by what makes an interesting life, not by what climbs the next rung

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Marketing4 steps

Market It in Their Words

Never invent positioning — put the exact words your reference customers used on the box

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Leadership5 steps

Morale Is Made of Progress

In a downturn, no speech and no bonus works — only visible shipping keeps a team alive

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Leadership4 steps

Nothing Is Above Them, In The Details, They Adapt

The three traits Shah observed in Bezos, Chesky and Sacks — humility, craft, and adaptation

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Self-Mastery5 steps

Pickup Games: Getting Reps Without a Coach

No good coach at work? Manufacture low-stakes arenas for collaborative problem solving

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Strategy4 steps

Platform Betting Strategy by Company Stage

Late-stage companies spread chips across platforms; startups make one focused bet and go all in.

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Leadership3 steps

Portfolio Hiring: Range Over Style

Hire designers on portfolio alone; wide range proves a designer, a signature style reveals an artist.

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Leadership5 steps

Practice Before the Promotion

Promote people to DO the job, never to learn it — coach the next role before the title arrives

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Entrepreneurship3 steps

Pre-Sell Before You Build

Do customer validation and line up buyers before writing code or raising money

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Innovation6 steps

Reference Customer Discovery

Build with a fixed number of real customers until they'll stake their reputation on your product

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Influence5 steps

Reframe, Don't Push Back

Win a disagreement with your CEO by finding the goal you already share, then renaming the problem

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Strategy3 steps

Software Is Not a Moat

Any feature you ship can be cloned; build ecosystems, platforms, and hardware that can't be copied.

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Innovation2 steps

Tar Pit Idea Detection

Spot the seductive ideas that draw everyone in and trap them — they validate but never work

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Sales3 steps

The Calendar Customer-Contact Audit

20-30% of your calendar should say 'customer meeting' — in person, not behind a keyboard

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Sales3 steps

The Collison Install (Last-Mile Close)

A 'yes' isn't a sale — hand-hold implementation until the customer is fully live

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Entrepreneurship3 steps

The Don't-Die Keep-Going / Give-Up Decision

Deciding whether to persist or shut down by testing love, energy, and remaining moves

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Strategy4 steps

The Four Product Risks

Value, usability, feasibility, viability — and the PM owns the first and the last

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Strategy4 steps

The Four-Step Distribution Platform Cycle

Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.

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Strategy3 steps

The 'Going Home' Pivot

A good pivot moves warmer — toward your existing expertise and what your last idea taught you

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Entrepreneurship3 steps

The Hated-Incumbent Idea Prompt

Find a big incumbent customers hate with terrible software, then build the replacement

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Strategy2 steps

The Ideas-Left Pivot Timing Test

Pivot when you're out of credible growth ideas, not just because growth is slow

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Leadership4 steps

The Live Problem Interview

Hand a candidate an unsolvable-looking problem live and watch how they handle not knowing

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Leadership3 steps

The Loonshots Two-Structure Organization

Run a big rigorous org and a tiny flat innovation team side by side; the leader's job is the bridge.

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Innovation8 steps

The PRFAQ Working Backwards Document

Write the launch press release before you build, so every word forces a real decision

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Innovation5 steps

Volume-of-Ideas Design Velocity

Great ideas come from many ideas; build a high-velocity, no-gate, ego-free making-and-critique culture.

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