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Leadership4 steps

Conviction Staffing

Staff speculative projects with people obsessed with the idea, not with whoever happens to be free.

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Strategy5 steps

Don't Compete With What You Bought

The classic acquisition killer: building a rival in-house version of the thing you just acquired.

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Leadership5 steps

Driving AI Adoption Through Hard Constraints

AI transformation moves when you impose hard constraints, sort people into three groups, and fix the slowest part of the system.

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Marketing5 steps

Four Criteria for Choosing a Distribution Platform (Enter and Exit)

Score a new platform on retention, monetizability, value exchange, and scale — then plan your exit before you enter.

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Strategy4 steps

Platform Betting Strategy by Company Stage

Late-stage companies spread chips across platforms; startups make one focused bet and go all in.

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Leadership6 steps

Sacred Cows as Your Roadmap

In a calcified org, the list of things nobody is allowed to touch IS the product roadmap.

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Innovation5 steps

The Acqui-Hire Silo

Buy a founder, hand them the riskiest bet, and spend your capital shielding them from the org.

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Strategy5 steps

The Asynchronous Scaffolding Test

A synchronous-only consumer product can't retain. Surround it with async, or pick a vertical.

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Strategy4 steps

The Four-Step Distribution Platform Cycle

Every new growth channel opens then closes in the same four predictable steps — learn to see where you are.

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Strategy5 steps

The Framework Limit Test

Two tripwires that tell you your product framework (JTBD, OKRs, DAU) has become the enemy.

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