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TED Conference

By TED

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Strategy4 steps

Build for Day 365 Retention

The most valuable companies have the highest one-year retention — engineer for it using early social signals

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Productivity4 steps

Build It Wrong Before You Know It's Right

Use AI to test a hundred ideas a day as a failure machine, not to polish one idea for three months

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Leadership4 steps

Conviction Staffing

Staff speculative projects with people obsessed with the idea, not with whoever happens to be free.

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Strategy5 steps

Don't Compete With What You Bought

The classic acquisition killer: building a rival in-house version of the thing you just acquired.

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Find the Cocktail Party

To reinvent social, find where the cocktail party wants to happen and make it rowdy and socially productive

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Mindset4 steps

Kill Hope Before Hope Kills You

Separate belief from hope, and refuse to launch until you're collecting winnings instead of making bets

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Leadership4 steps

Make Everyone a CEO

Give people a real hill to take with operating control so they do the right thing when you're not in the room

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Innovation4 steps

Proven Better New

Master the proven, add a verifiable better, gamble one risky new — to stack the odds a product wins

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Leadership6 steps

Sacred Cows as Your Roadmap

In a calcified org, the list of things nobody is allowed to touch IS the product roadmap.

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Entrepreneurship3 steps

Start Embarrassingly Small

The more ambitious you are, the humbler your starting point should be — begin at 1,000 feet, not 100,000

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Leadership4 steps

Stay Close to the Metal

The best product CEOs micromanage the pixel-level details and are the first and last mile of the product

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Leadership4 steps

Teaching Hospital and Tech Assistant

Transfer your product instincts by working in the open and cloning a shadow who becomes a mini-you

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Innovation5 steps

The Acqui-Hire Silo

Buy a founder, hand them the riskiest bet, and spend your capital shielding them from the org.

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Strategy5 steps

The Asynchronous Scaffolding Test

A synchronous-only consumer product can't retain. Surround it with async, or pick a vertical.

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Strategy5 steps

The Framework Limit Test

Two tripwires that tell you your product framework (JTBD, OKRs, DAU) has become the enemy.

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