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Conviction Staffing
Staff speculative projects with people obsessed with the idea, not with whoever happens to be free.
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Reset the business case downward and build a safety net so signing stops feeling like a solo skydive
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Limit the Exploration (Trust Then Expertise)
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Pings and Echoes
Surface a buyer's hidden fear by voicing your hypothesis and listening for the reflection
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Sacred Cows as Your Roadmap
In a calcified org, the list of things nobody is allowed to touch IS the product roadmap.
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The Acqui-Hire Silo
Buy a founder, hand them the riskiest bet, and spend your capital shielding them from the org.
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The Appear-Powerful Playbook
Concrete body-language and presence tactics that signal power, all learnable
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Strategy5 steps
The Asynchronous Scaffolding Test
A synchronous-only consumer product can't retain. Surround it with async, or pick a vertical.
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The Challenger Sale (Commercial Teaching)
Don't ask what keeps the customer up at night — show them what should be, then own the only cure
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Influence4 steps
The Delegation Effect (Recommend, Don't Diagnose)
Prune the options and name your pick so the buyer no longer carries the blame alone
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The Framework Limit Test
Two tripwires that tell you your product framework (JTBD, OKRs, DAU) has become the enemy.
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The JOLT Method
Four moves that convert an indecisive buyer into a signed deal without adding pressure
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Mindset4 steps
The Power–Autonomy Trade-off
You can have power or autonomy, but not both — choose deliberately
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The Seven Rules of Power
Seven learnable skills for building influence and advancing a career, whether you like it or not
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