“Graham teaches a top rated course at Stanford's Graduate School of Business”
Stanford Graduate School of Business
By Stanford University
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“host in Stanford Graduate School of Business lecturer Matt Abrahams sits down with experts”
“a lecturer on product management at Stanford University's Graduate School of Business”
“Jeffrey's a professor of organizational behavior at Stanford's Graduate School of Business”
“for over 20 years Carol taught the legendary courses Stanford's Graduate School of Business”
“I was at Stanford Graduate School what Graduate School of Business and the engineering school”
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Deliberately manufacture an abundant mindset by reframing for fun, scheduling for energy, and journaling the triggers.
Accountability Structure for Life Goals
Hire (or partner up as) a coach for your life the way you'd hire a personal trainer for your body.
Anger as a Secondary Emotion
Before reacting in anger, name the fear or hurt beneath it — connecting emotions replace the distancing one
Autonomy as Selfish Leadership
Let people bring themselves to the work; you trade a little visibility for higher velocity, morale, and results.
Behavioral Pricing: Compromise, Decoy and Framing
Raise revenue 30%+ by reframing tiers and framing prices — without touching the product.
Be the Historian
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Daily Goal-and-Three-Actions Ritual
Each day write your aspirational identity, then three actions to move toward it.
Depth Without Stomping
Go deep on the details of the business, then course-correct by seeding hypotheses instead of overruling.
Difficult Personality Protocol: Drivers and Gratitude
Reverse-engineer what a difficult person cares about, then reframe frustration into what you can learn from them.
Do Power: Closing the Knowing-Doing Gap
Turn power principles into skill through goal-setting, staged practice, and coaching
Founder-Mode Navigation: Objective Behind the Ask
Treat the founder as a lever, and every founder directive as a mechanism hiding an objective.
Hard Feedback, Both Directions
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How You Charge Beats How Much: Pricing-Model Design
Pick the monetization model, then the price metric, then the structure — the number comes last.
Inquiry Before Advice (Be a Thought Partner)
Resist giving advice — explore first, keep the monkey on their back, and develop the person instead of the answer
Leaders, Fillers and Killers
Sort every feature into leader, filler or killer to configure packages that unlock segments.
Limiting Beliefs to To-Do Items
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Networking as Brokerage
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Nine Lives Exercise
List nine lives you'd be excited to live — all starting today — then pull the best one into your current life.
Pinch Before Crunch
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Price Before Product: The Willingness-to-Pay Conversation
Have the pricing conversation months before launch and use it to prioritize what you build.
Productize to Segments (the 'You Can Act Differently' Test)
Segments are defined by needs and willingness to pay — and only count if you can act differently on them.
Repair: What Did You Hear Me Say?
When a response feels wildly off, ask 'what did you hear me say?' — then re-try from what they actually heard
Scale the Bright Spots (Quit-vs-Persist Criteria)
Persist while you can still see the vision and find green shoots to scale; quit when the vision dies.
Small-Pond ICP Narrowing
Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.
Summarize, Checkpoint, One Click Better
Manufacture strategic thinking in real time by synthesizing the room, then improving the idea one click.
The 15% Rule
Step just 15% beyond your comfort zone to deepen relationships without triggering the danger zone
The 51-49 Decision Rule
When options are near-even, just pick one fast — more data won't meaningfully improve a close call.
The 70% Decision, Reward the Learning
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The Acceptable / Expensive / Prohibitively Expensive Price Ladder
Three questions that reveal both a price range and the psychological cliffs you must hide behind.
The AI Expertise Layer
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The Appear-Powerful Playbook
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The Art of Inquiry
Ask genuine what/when/where/how questions from real curiosity — never 'why', never to confirm a hypothesis
The Break-Even Indifference Test
Offer economically identical pricing models and see which one people irrationally prefer.
The Design-Partner Pod Model
Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.
The Downturn Pricing Playbook (Never Drop the Price)
Three moves that protect price integrity in a recession: de-feature, non-pricing actions, change the model.
The Genie Framework
Assume success is guaranteed, then work backward to find what you'd actually pursue.
The Panini Effect
Show your product line as an unfinished puzzle and attach rates jump from 20% to 40-50%.
The Power–Autonomy Trade-off
You can have power or autonomy, but not both — choose deliberately
The Product-Adjacent Inroad
Break into PM by moving internally from a product-adjacent function, trading domain knowledge for the role.
The Research Coordinator Role
Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.
The Seven Rules of Power
Seven learnable skills for building influence and advancing a career, whether you like it or not
The Six Characteristics of Exceptional Relationships
A diagnostic checklist of six qualities that mark how far a relationship sits along the contact-to-exceptional continuum
The Spiral Method for Learning Fast
Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.
The Strategic Formula: Simple Why x Change Agent
Being seen as strategic = articulating a compelling, simple why AND championing big, hard ideas.
The Three Realities and the Net
Stay on your side of the net — speak only to behavior and your own reaction, never the other person's motives
Worse-First / Five-Year-Self Decision Test
Anything worth having gets worse before it gets better — so decide from your five-year self, not tomorrow.
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