“make this into a table that I can paste like literally say that I can paste into Google Sheets”
Google Sheets
By Google
8 recommend/use · 10 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“for editing app or like Quickbooks or like Google Excel like they have very specific like tune specific um expert expertise”
“This is like the Google Sheets AI AI prompt.”
“sometimes I ask product managers to just like go create like a Google Sheet”
“probably now it's already in Google Sheets always”
“you can actually create a rubric that lives on like air table or Koda or Google Sheets”
“open up Google Sheets on their phone and just add something?”
“Everything we're doing has to be written down and put into Google Google like a Google sheet.”
“it's Google Sheets it's your Luca Tableau dashboards it's your amplitude charts and reports”
“if you're not great at like Excel or Google Sheets and you need to model something you can ask it”
“I just needed a formula and Google Sheets”
Related frameworks
Add a Zero (10x First-Principles Reframing)
Force a 10x version of the goal so the team must rethink the problem from first principles, not optimize the current process.
Assume the Disruptor Is Right
During an existential threat, assume the disruptor is playing an optimal game and respond with overreaction
Autonomy as Selfish Leadership
Let people bring themselves to the work; you trade a little visibility for higher velocity, morale, and results.
Beating Pre-Talk Nerves
Almost all speaking anxiety is before you start — reframe it, then rehearse by passive listening and transition drills.
Build for the Future Model
Design product ideas for the model capability that is coming, not the one you have today
Consumer Subscription Viability Test
Freemium-plus-paid-acquisition consumer subscriptions fail without ~60-70%+ retention or a network effect
Core-Behavior Synthetic Training
Ship an AI feature by naming its 3-4 core behaviors and teaching them with model-generated data
Discover–Discuss–Decide (Nominal Group Meeting Protocol)
Only discussion belongs in the meeting; discovery and decision happen independently and asynchronously
Emotional Journey Design for Content
Content is predicting reader reactions: hook them, pace the emotion, make people likable.
Error Analysis: Open Coding to Axial Coding to Count
Turn messy LLM logs into a prioritized list of failures before you write a single test.
Eval-First AI Product Development
Define what 'correct' looks like as evals first; the spec becomes the scorecard, not the build instructions
Eval Triage: Decide What Actually Deserves an Eval
After counting failures, route each one to a prompt fix, a code check, or an LLM judge — not all three.
Founder-in-the-Details Operating Model
Rebuild a company like a startup: functional teams, one road map, one shared consciousness, CEO in the work.
Founder Intuition vs Team Expertise Handoff
Delegate to hires only once they consistently make better calls than you would — and signal in both directions
Frustration-Log Micro-Tool Ideation
Beat the idea crisis: log a week of frustrations, then build tiny AI tools to kill them.
Homework for Life
Capture one story-worthy moment every day to build an endless bank of stories and slow down time.
Intuition-to-Automation Buildout for PLS
Build product-led sales as an evolution, not a revolution: intuition, then regression, then platforms.
Kill Criteria (Premortem Plus Pre-Commitment)
A premortem only works if each predicted failure signal is bound to a pre-committed action
Location and Action Openers
Start every story with where you are and what's happening — it activates imagination and silences the room.
Make the Implicit Explicit: Decision Rubrics and Mediating Judgments
Excavate your gut into a rubric, then score the rubric against reality to learn where your gut is wrong
Mental Time Travel
Ask how you'll feel about this in ten years to dissolve the focusing effect of right now
Net Revenue Retention Above 100% (and Why NRR Lies)
Expansion revenue must beat churn, but NRR flatters you — watch logo churn too.
PQA Signal Detection
Find the exact usage signals that mean 'engage sales now' using users, volume, velocity, and behavior.
Pricing Selects the Market (Sell Growth, Not Savings)
Price and positioning choose your market — reframe your product as growth to charge many times more.
Proactive Time Allocation (Kill Fake Work, Guard Relationships)
Stop letting your inbox set your agenda; allocate time from strategy and finite-life priorities instead of reacting.
Product Accountability for Pipeline
Make product — not marketing — own PQA pipeline, with leaders on revenue and PMs on the KPIs that feed it.
Product Marketing Fusion (Inbound + Outbound in One Function)
Merge product management with product marketing so the people who build the product also own how it's told and sold.
Prompting-as-Prototyping
Validate a product idea by prompting a model in a local browser before building anything
Quit Before You're Certain (Would I Start This Today?)
If you're thinking about quitting, you're probably already late — waste is prospective, not retrospective
RAG Data Preparation Over Database Tuning
The biggest RAG quality wins come from preparing data for retrieval, not picking a database.
Randomized Tiered Trial for AI Productivity
Measure whether AI tools help by running a randomized trial split across performance tiers.
SaaS-Marketplace Transition Test
A SaaS business can add a marketplace only if it touches its customer's customer and those customers need multiple suppliers
Scenario-Based PM Interviewing
Interview PMs by making them do the real job under real constraints, not recite prepared stories
Set the Pace Through Decisiveness (Bias for Action)
A company's speed is governed by how fast it decides, not how hard it works — so refuse to 'circle back.'
Ship-to-Learn Research Allocation
Reserve scarce user research for high-uncertainty, high-leverage problems; ship to learn everywhere else
Small-Pond ICP Narrowing
Constrain your first ICP so tightly that customers talk to each other — then let word of mouth light the fire.
Speaking with Adjacency
To explain something dull, tell a story about something else, then snap it into place.
Step-Wise Eval Design for Multi-Step AI Apps
Don't evaluate agents end-to-end; put an eval on every step until you hit coverage.
The 51-49 Decision Rule
When options are near-even, just pick one fast — more data won't meaningfully improve a close call.
The 5-Question Stalled Growth Diagnostic
Diagnose why growth is slowing by asking five questions in strict priority order.
The AI Expertise Layer
Don't outsource all AI to foundation models — keep expertise and measurement to break the quality glass ceiling.
The Aligned Binary LLM-as-Judge
Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.
The Benevolent Dictator Labeling Model
Appoint one trusted domain expert to own eval judgments instead of running it by committee.
The Cancellation Ceiling (Maximum Customer Cap)
New customers divided by cancellation rate is the hard ceiling on how big you can ever get.
The Design-Partner Pod Model
Give each cross-functional pod 6-12 real customers to co-build with, so features ship pre-validated.
The Elephant Curve (Channels Saturate and Sag)
Every acquisition channel starts as an S-curve then sags — assume your winners will decline.
The Eval ROI Decision
Build evals where failure is catastrophic or you must win; vibe-check the rest.
The Five-Second Moment
Build every story around one instant of transformation or realization, and start at the end.
The Five Stakes Tools
Five devices — elephant, backpack, breadcrumb, hourglass, crystal ball — that make an audience wonder what happens next.
The Four Engines of Attention
Stakes, surprise, suspense, and humor are the only four things keeping a business audience listening.
The Nevertheless Close
Let people be fully heard, then decide anyway — the word that separates listening from agreeing
The Personal Interest Inventory
Catalog the facts about yourself by reach and intensity, then weave them strategically into how you speak.
The Power of Yes
Say yes to what scares you — a yes can always become a no, but a no forecloses the door forever.
The Product-Led Sales Escalator
Convert self-serve usage into large enterprise contracts by bridging individual, team, and enterprise value.
There Is No Such Thing As a Long Feedback Loop
Feedback loops are as long as you choose — shorten them with necessary-but-not-sufficient milestones
The Research Coordinator Role
Borrow the recruiting-coordinator role to schedule all customer research, so PMs never lose time to logistics.
The Spiral Method for Learning Fast
Chain expert-to-expert referrals until you hear only repeats — that's how you know you've hit the bullseye.
The Three Lead-Attribution Channels (PQA / PQL / MQL)
Route leads by whether usage and a buyer exist, because each channel has different conversion rates and playbooks.
The Three Network Effects (and Why Social Products Must Evolve)
Classify defensibility as direct, cross-side, or data network effects — and know social products must add the latter two
The Three Pillars of Self-Serve Monetization
Lift free-to-paid conversion by fixing awareness first, then checkout friction, then the model itself.
The Three-Point Story Test
A real story must contain change, pass the dinner test, and be about you.
The 'What Made You Cancel?' Rooter-Cause Diagnosis
Ask what made them cancel (not why), then dig past the surface reason to the real causes.
Two-Question New Technology Adoption Test
Before adopting any new AI tool, ask: how big is the gain, and how painful is the exit?
What Actually Improves AI Apps
Stop chasing AI news and vector DBs; the real levers are users, data, and prompts.
People in these episodes
Related resources
- 37signals
- Ahrefs
- AI Evals for Engineers and Product Managers
- Airbnb
- Airtable
- Amazon
- Amazon Prime
- American Express
- Amplitude
- Andreessen Horowitz
- Anker
- Anthropic
- Apple
- Apple in China
- Apple Podcasts
- Atlassian
- Auth0
- Barbie
- Blue Apron
- Booking.com
- Braintrust
- Buffer
- Calm
- Casey Accidental
- Census
- Character.AI
- Charity Thief
- ChatGPT
- Cisco
- Claude
- Claude Artifacts
- Claude Code
- ClickUp
- Coda
- Codex
- Compass
- Crossing the Chasm
- Crucial Conversations
- Cursor
- Discord
- Disney
- DoorDash
- DraftKings
- Dropbox
- dscout
- Duolingo
- eBay
- Elena Verna's Newsletter
- ElevenLabs
- Enterpret
- Eppo
- ER
- Eventbrite
- Excel
- Faire
- Figma
- Fin
- First Round Capital
- From Third World to First
- Frozen
- Gemini
- General Motors
- Glitch
- GoFundMe
- Gong
- Google Ads
- Google AdWords
- Google Docs
- Google Forms
- Google Maps
- GPQA
- GPT-4
- GPT-5
- Grubhub
- Hanlon's razor
- Happy-Go-Lucky
- Headspace
- Hidden Multipliers
- HubSpot
- In the Heart of the Sea
- Jira
- Jira Product Discovery
- Julius AI
- Jupyter Notebook
- Justworks
- Kicking and Screaming
- Krinner Tree Genie
- L'Oréal
- LEGO
- Lenny's Newsletter
- Lenny's Podcast
- Lenny's Podcast website
- Lennybot
- Linear
- LinkedIn Ads
- Loom
- Los Angeles
- Machine Learning
- Marketo
- Matthew Dicks's Homework for Life TED Talk
- MatthewDicks.com
- Maui Nui Venison
- Maven
- Mercury
- Microsoft Teams
- Midjourney
- Miro
- Mixpanel
- Moby-Dick
- Model Context Protocol
- MongoDB
- Mount Everest
- Netflix
- Netlify
- New York City
- Norman Rockwell Museum
- Nostalgia Hot Dog Toaster
- Notion
- Notion AI
- Nurture Boss
- Nvidia
- NVIDIA NeMo
- On Writing Well
- OneSchema
- OpenAI
- OpenAI o1
- OpenTable
- Operator
- Patreon
- Peloton
- Persona
- Phoenix
- Postmates
- Power Pod
- Profit from the Core
- Pulp Fiction
- QuickBooks
- Quip
- Reforge
- Rensselaer Polytechnic Institute
- Rhode Island School of Design
- Rippling
- Rows
- Salesforce
- San Francisco
- Seamless
- Severance
- Sidebar
- Sierra
- Slack
- Slow Horses
- Snowflake
- Spotify
- Square
- Stanford Graduate School of Business
- Stanford University
- Star Wars
- Station Eleven
- Statsig
- Storyworthy
- StoryworthyMD.com
- Stranger Things
- Substack
- SurveyMonkey
- Tableau
- The Goal
- The Ideal Executive
- The Last of Us
- The Machine That Won the War
- The Moth StorySLAM
- The New York Times
- The Pitt
- The Selfish Gene
- The Tim Ferriss Show
- The Wire
- Think Fast, Talk Smart
- Thinking in Bets
- Thinking, Fast and Slow
- Tuple
- Twitch
- Uber
- Uber Eats
- UserTesting
- Vanta
- Vercel
- Visual Studio Code
- Warrant
- WebEx
- Webflow
- Westworld
- Whatnot
- When Harry Met Sally...
- Whisper Flow
- Wikipedia
- Wisdom
- WorkOS
- WP Engine
- Y Combinator
- YouTube
- Zanzibar
- Zapier
- Zillow
Spot an error or want this page removed? Request a correction or removal.