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Marketing2 steps

Beautifully Simple Pricing

In your early days, price so a customer can repeat it back and it tells a value story.

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Mindset4 steps

Beginner's Mind Practice

Deliberately clear the expert's mind to keep every possibility open for the next decision.

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Strategy3 steps

Build for the Future Model

Design product ideas for the model capability that is coming, not the one you have today

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Peak Performance3 steps

Build-With-The-Tools Assessment

Don't test people on doing work without AI — hand them the tools and score what they can build in an hour

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Marketing4 steps

Comically-Narrow Bullseye Definition (Inclusion / Exclusion / Triggers)

Narrow your target to ~seven concrete attributes across three buckets so everyone agrees these people will say yes

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Innovation5 steps

Core-Behavior Synthetic Training

Ship an AI feature by naming its 3-4 core behaviors and teaching them with model-generated data

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Sales5 steps

Customer Zero Launch Motion

Deploy a breakthrough product on yourself first, then use your own results as the sales engine.

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Strategy3 steps

Elastic-Demand Career Bet

Invest in domains where making people 10x more productive increases demand rather than reducing it

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Innovation4 steps

Embrace-the-Next-Thing Mindset

Greet each new technology wave with 'I can't wait for the next thing' instead of resentment.

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Productivity4 steps

Eval-First AI Product Development

Define what 'correct' looks like as evals first; the spec becomes the scorecard, not the build instructions

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Communication3 steps

Humble Inquiry Interview Mode

Interview to learn, not to sell — lower your status, smile, and weight past behavior over stated intent

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Sales6 steps

Mastering B2B Negotiations Through Value

Extract full value from every deal via gives-and-gets, value selling, and disciplined negotiation tactics.

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Innovation3 steps

Multi-Prototype Comparison Testing

Show three distinct concepts instead of iterating one, so users can compare and you avoid over-commitment

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Mindset4 steps

No Linear Success Resilience

Expect the roller coaster: massive issues never stop coming, so build the skin to ride them.

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Leadership3 steps

Patient-Then-Floor-It Hiring

Be obsessively patient hiring the founding team; step on the gas the moment demand exceeds what you can handle

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Innovation3 steps

Prompting-as-Prototyping

Validate a product idea by prompting a model in a local browser before building anything

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Entrepreneurship4 steps

Pull-Based Product-Market Fit

Be stubborn on your thesis but open on its form — chase the customer who is surprisingly easy to sell, not the one you must force

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Innovation3 steps

RLAIF Reward Design

Have an expert define success criteria and a rubric once, then let AI reinforce the capability — more scalable than labeling examples

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Strategy2 steps

Stop Churn Before It Happens

To stop churn, acquire customers who won't leave — churn is an acquisition problem, not a save problem.

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Strategy4 steps

Tactic-to-Strategy Discovery

Run many small experiments in parallel, then scale the one that breaks through into your strategy.

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Innovation3 steps

The 20/80 Willingness-to-Pay Axiom

20% of what you build drives 80% of willingness to pay — and it's usually the easiest 20% to build.

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Finance4 steps

The Attribution-Autonomy Pricing Matrix

Pick your AI pricing model by plotting value attribution against product autonomy, then climb toward outcome-based.

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Innovation6 steps

The Bullseye Customer Sprint (5 + 3 in 1)

Interview five hand-picked customers against three prototypes in one team-watched day to learn who to build for

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Leadership3 steps

The Orchestra Leader Model

A great founder conducts every function at once, not just the instrument they love to play.

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Sales3 steps

The POC as Business Case

Frame every pilot as co-creating an ROI model, charge for it smartly, and never anchor the commercial deal.

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Leadership5 steps

The Team Watch Party

Whole team watches interviews live, predicts first and debriefs after, replacing the research report with instant alignment

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Strategy4 steps

The Two-Engine Profitable Growth Architect

Master market share and wallet share together — equal attention, not equal effort — to avoid the single-engine trap.

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Leadership3 steps

Three Tenets: Can-Do, High Standards, Intensity

The three cultural tenets Foody credits for the fastest revenue ascent in history

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Innovation3 steps

Value-Chain Eval

Before applying AI to your business, build a systematic test that measures how well it automates your core value chain

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