ElevenLabs

Best-Rep Email Cloning

Feed the agent your single best rep's best email, then let it AB-test variants—that's how AI beats your mid-pack.

Build for the Future Model

Design product ideas for the model capability that is coming, not the one you have today

Competition-Aware, Not Competition-Focused

Stay aware of rivals but anchor on the customer job, because the real competitor is the default old way

Innovation4 steps

Conviction-Building for Low-Volume Experiments

When you can't run a clean A/B test, stack alternative signals to raise conviction instead of faking precision

Innovation5 steps

Core-Behavior Synthetic Training

Ship an AI feature by naming its 3-4 core behaviors and teaching them with model-generated data

Leadership5 steps

Depth-Meets-Breadth Product Review

Run reviews to make the product better, not to interrogate — you bring breadth, the team brings depth

Innovation4 steps

Disassemble the Lego Set

Don't digitize the old thing — reassemble the pieces into an experience native to the new platform.

Peak Performance4 steps

Engineering the Creative Peak

Single-shot coffee, a two-hour deadline, and a good night's sleep — dial in the state, not just the effort.

Innovation6 steps

Error Analysis: Open Coding to Axial Coding to Count

Turn messy LLM logs into a prioritized list of failures before you write a single test.

Productivity4 steps

Eval-First AI Product Development

Define what 'correct' looks like as evals first; the spec becomes the scorecard, not the build instructions

Eval Triage: Decide What Actually Deserves an Eval

After counting failures, route each one to a prompt fix, a code check, or an LLM judge — not all three.

Peak Performance4 steps

Even-Keel Under Pressure

Don't reflect stress onto your team — mantras plus lived exposure keep your head clear when everything's on fire

Entrepreneurship3 steps

Follow the Pull

Bet your career on the thing you enjoy, are good at, and others value — even if it's not the plan.

Strategy5 steps

Iterate-Then-Automate Scaling Ladder

Let ops manually iterate a process until it breaks at scale, then hand exactly that broken step to technology

Productivity4 steps

Kernel-of-Truth Signal Triage

Product is finding the one thing that really matters in a sea of inputs — capture everything, then ruthlessly filter

Match Go-To-Market to Buyer-User Alignment

Pick developer-led, PLG, or direct sales by asking one thing: are the buyer and the user the same person?

Outcome-Based Pricing Qualifier

If the work is autonomous and the result is measurable, price the outcome — not the tokens.

Practitioner-Sourced Wisdom

The best advice comes from people on the ground doing the thing — not from pontificators.

Leadership3 steps

Product Operations Feedback Loop

A function that reports to Ops but sits with Product to close the two-way gap between HQ builders and field teams

Innovation3 steps

Prompting-as-Prototyping

Validate a product idea by prompting a model in a local browser before building anything

Self-Mastery3 steps

Raise Your Happiness Baseline

Big events only move you temporarily — the real lever is lifting the baseline you always return to.

Productivity4 steps

Root-Cause Context Engineering for AI Coding

Don't just fix the AI's bad code — root-cause the missing context so it's right next time.

Marketing4 steps

Simple, Novel, Emotional: The Shareability Formula

Make it simple, make it show something new, make it feel something — then cut the cleverness.

The 30-Day Agent Training Loop

Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.

Innovation4 steps

The Aligned Binary LLM-as-Judge

Build a one-failure, pass/fail judge and align it to a human with a confusion matrix before you trust it.

Leadership3 steps

The Benevolent Dictator Labeling Model

Appoint one trusted domain expert to own eval judgments instead of running it by committee.

Entrepreneurship4 steps

The Chief Agentic GTM Officer Play

Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.

The Forward-Deployed Engineer Vendor Column

Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.

The GTM Agent Deployment Sequence

Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.

Strategy4 steps

The Incognito Cry Test

Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.

Communication3 steps

The Internal-Signal Quality Bar

It's done when it makes YOU laugh or tear up — not when someone else approves it.

The Lead-Rich Audit

You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.

Mindset3 steps

The Lindy Commitment Test

However long you've sustained something is roughly how much longer you can trust it to last.

Leadership3 steps

The Most Impactful Thing Today (with the Honesty Test)

Wake up asking what maximizes impact — then interrogate your answer for skill-set bias.

Communication4 steps

The Relentless Iteration Loop

Read-through, add, repeat 50-100 times, set aside, return — then hand to editors. That's the secret.

The Three-Segment AI Market Map

Frontier models, tooling, or applied agents — pick the layer that fits your capital and your edge.

Mindset4 steps

Turn Advice Into a First-Principles Framework

Don't collect rules — ask why, triangulate three people, and rebuild the reasoning underneath.