Outreach

Best-Rep Email Cloning

Feed the agent your single best rep's best email, then let it AB-test variants—that's how AI beats your mid-pack.

Build AND Buy

Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.

CDP vs Reverse-ETL Stack Decision

Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.

Conversation-Intelligence Deal Diagnosis (the Dealbot)

Run an AI agent over every call, email and Slack to find the real reason you win, lose, and stall

Sales3 steps

Discovery-Led Selling: Ask, Don't Pitch

Great salespeople talk under half the time and answer a question with a question about the question

Marketing4 steps

Future-Proof MTA Data Collection

Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.

Marketing3 steps

Go-to-Market as a Product

Design the buying journey as a sequence of experiences, and add value at every touch whether or not they buy

Multi-Axis Revenue Segmentation

Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone

Finance3 steps

Price Like a Product (and Unbundle Deliberately)

Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs

Productivity3 steps

Problem-People-System (PPS)

Diagnose a systems request by problem and people first, never jump straight to the tool.

Sales3 steps

Sell to Reduce Risk, Not Increase Upside

Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible

Leadership3 steps

The 10-Minute PM Test for GTM-Product Partnership

Hire salespeople with enough product depth that engineers can't tell they aren't a PM

The 30-Day Agent Training Loop

Ingest your docs, then correct the agent an hour a day for 30 days until it performs like your best rep.

Entrepreneurship4 steps

The Chief Agentic GTM Officer Play

Pick one painful problem, one leading vendor, and deploy an agent yourself—50 hours later you're hyper-employable.

The Forward-Deployed Engineer Vendor Column

Don't buy AI GTM tools on features—buy on who will actually get on the phone and deploy it with you.

The GTM Agent Deployment Sequence

Roll out AI sales agents in the order of lowest effort and highest ROI: start with support, end with reactivation.

Sales5 steps

The GTM Engineer Agent-Deployment Loop

Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market

The Incognito Cry Test

Go through your own product as an anonymous customer, find what makes you cry, and buy an agent to fix that.

The Lead-Rich Audit

You don't need SaaStr's scale—count your website visitors and untouched CRM leads to see you're already lead-rich.

Mindset3 steps

Thinking Gray

Defer black-or-white judgments about decisions and people until the last responsible moment.

Leadership4 steps

Tool-Agnostic Hiring Test

Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.

Leadership4 steps

When to Centralize a Martech Function

Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.