Verified guest

Jeanne DeWitt Grosser

Gan was chief product officer at Stripe where she built their very early sales team from the ground up. She's currently COO at Versell.

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

“Today my guest is Gan Grosser.”

Speaker: Lenny Rachitsky▶ Watch at ~1:30approx.

Episode-linked context, not an unsupported claim of authorship.

Run an AI agent over every call, email and Slack to find the real reason you win, lose, and stall

Great salespeople talk under half the time and answer a question with a question about the question

Design the buying journey as a sequence of experiences, and add value at every touch whether or not they buy

Plot customers on a graph of size plus the attributes that actually drive your revenue, not size alone

Align price to where value and cost actually accrue, and kill defaulted freemium and mis-packed SKUs

Four of five buyers buy to avoid pain or reduce risk — anchor the sale there, not on the art of the possible

Hire salespeople with enough product depth that engineers can't tell they aren't a PM

Turn a sales function into an AI agent by shadowing your best rep, then redeploy the humans up-market

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