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Austin Hay

today my guest is Austin Haye Austin is one of the smartest people in the world on the field of martech

1 episode · 1 sourced appearance

Appearances and evidence

Short attributed excerpts only. Timestamps are approximate.

Frameworks in these episodes

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Strategy4 steps

Build AND Buy

Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.

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Strategy4 steps

CDP vs Reverse-ETL Stack Decision

Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.

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Marketing4 steps

Future-Proof MTA Data Collection

Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.

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Productivity3 steps

Problem-People-System (PPS)

Diagnose a systems request by problem and people first, never jump straight to the tool.

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Mindset3 steps

Thinking Gray

Defer black-or-white judgments about decisions and people until the last responsible moment.

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Leadership4 steps

Tool-Agnostic Hiring Test

Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.

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Leadership4 steps

When to Centralize a Martech Function

Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.

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