MentionsThe ultimate guide to Martech
“there's a company called recast maybe you're I think you're an investor”
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Recast
1 recommend/use · 2 sourced episodes
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Short attributed excerpts only. Timestamps are approximate.
“the company that's leading the charge of bringing the media mix modeling methodology of like the traditional advertising era”
RecommendsHow to grow a subscription business
“so i've heard really good things i haven't tried them with any of my companies yet”
Related frameworks
Strategy4 steps
Build AND Buy
Reframe build-vs-buy as build-and-buy: buy 90% off the shelf, build the 10% that differentiates.
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Strategy4 steps
CDP vs Reverse-ETL Stack Decision
Choose a centralized CDP stack or a warehouse-plus-reverse-ETL stack based on your engineering resources.
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Strategy3 steps
Focus With Guardrails
Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on
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Marketing4 steps
Future-Proof MTA Data Collection
Instrument first and last UTMs on day one so you can move to multi-touch attribution without waiting.
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Marketing4 steps
Onboarding Leverage For Robust Products
Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation
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Marketing3 steps
Paid Readiness Diagnostic
Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool
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Productivity3 steps
Problem-People-System (PPS)
Diagnose a systems request by problem and people first, never jump straight to the tool.
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Finance3 steps
Subscription Funnel Benchmarks
Category-dependent conversion thresholds for judging whether a subscription funnel is healthy
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Marketing4 steps
The 2-of-3 SEO Opportunity Audit
Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months
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Strategy3 steps
The Diversification Timing Test
Know whether it's too early to diversify growth channels or dangerously overdue
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Marketing3 steps
The Three Growth Engines Selection
Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any
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Mindset3 steps
Thinking Gray
Defer black-or-white judgments about decisions and people until the last responsible moment.
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Leadership4 steps
Tool-Agnostic Hiring Test
Screen martech candidates for curiosity, engineering scrappiness, and freedom from tool bias.
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Leadership4 steps
When to Centralize a Martech Function
Use the 100-150 person threshold and b2c/b2b axis to decide when and where to own martech.
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