Credit Karma

Ad Strength Hole-in-the-Ship Diagnostic

Use Google's brand vs non-brand ad-strength report to find the one fix that lifts the whole account

Influence4 steps

Benefit-Priming Questions (Good Friction)

Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.

Strategy4 steps

Builder vs. Information Mover

Diagnose which half of your role AI kills and which half it supercharges.

Leadership4 steps

Capacity-Red Headcount Justification

Add headcount only when a days-committed-vs-days-in-quarter calculator stays red after cutting low-value work

Mindset4 steps

Crossing the Chasm from Fear to Joy

Reinvent yourself by manufacturing one small moment of building joy, not by studying harder.

Self-Mastery3 steps

Equally Disappoint Everyone

In your power years, prioritize by spreading disappointment evenly to protect time for reinvention.

Evidence-First Intervention Design

Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.

Strategy3 steps

Focus With Guardrails

Concentrate on one channel but set abandonment criteria up front so you know exactly when to move on

Influence4 steps

Friction Injection for Behavior Suppression

To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.

Leadership4 steps

Incentive Alignment Against the Dark Side

We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.

Incrementality via Conversion Lift & Geo Tests

Prove paid actually caused growth by withholding ads from a control group and measuring the lift

Productivity4 steps

Obsolete Yourself

Treat every repeatable thing you do as something to replace with software or an agent.

Onboarding Leverage For Robust Products

Use customized onboarding to reconcile simple-enough with pro-grade, and unlock 2-4x activation

Marketing5 steps

Paid Channel Sequencing Ladder

The order to adopt paid platforms: user-driven search first, disruptive media next, expensive targeting last

Paid Readiness Diagnostic

Read a company's funnel to judge whether paid can be a profitable channel or only a learning tool

Pick a Lane and Write the Story

Master one of the five product ambiguities early, then write the paragraph your next employer needs to hear.

Influence4 steps

Right for Wrong

Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.

Self-Mastery5 steps

Shadows of Superpowers

Your plateau is almost always the shadow cast by the exact strength that got you here.

Signal vs Noise Metric Selection

Let the campaign's single goal decide which metric is signal — everything else is noise

Finance3 steps

Subscription Funnel Benchmarks

Category-dependent conversion thresholds for judging whether a subscription funnel is healthy

The 2-of-3 SEO Opportunity Audit

Decide if SEO is worth pursuing by checking three angles and time-boxing the test to three months

Innovation5 steps

The Behavioral Diagnosis

A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.

Strategy3 steps

The Diversification Timing Test

Know whether it's too early to diversify growth channels or dangerously overdue

Innovation4 steps

The Easiness Ladder: Default, Then Rule of Thumb, Then Decision

First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.

The Ex-Growth Company Test

Two questions that tell you whether your well-funded employer is quietly a dead-equity trap.

Leadership4 steps

The Four Reasons You're Not Getting Promoted

A diagnostic that separates 'the system can't promote you' from 'you're not ready' — because the fix differs.

Communication5 steps

The Ground-Truth Feedback Loop

Formal feedback is noise. Pull the real signal, prove you heard it, and publicly reward whoever gave it.

Productivity5 steps

The Meeting Operating System

Version your team's meetings like a product — ship a new rev every 90 days.

The Ops Cadence Spreadsheet

A rocks-and-pebbles spreadsheet that assigns every account task a defined weekly/biweekly/monthly rhythm

Leadership5 steps

The Sidecar Model of Management

You don't take the wheel or hand it over — you ride attached, and you have to be invited in first.

The Signs of Life Test

Spend a tiny budget on a new platform to detect a positive signal before committing to a full campaign

The Skip: Career as a Product

Plan for the job after next, not the next job — and treat promotion as a means, not the goal.

Self-Mastery3 steps

The Skip — Plan the Move After Next

Optimize career decisions for the job two moves out, not the next job.

Mindset5 steps

The Three Acts and the Next North Star

The greyhound that catches the rabbit never runs again — pick your second North Star before you catch the first.

Innovation4 steps

The Three B's (Behavior, Barriers, Benefits)

Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.

The Three Growth Engines Selection

Diagnose which of virality, SEO, or paid your product can actually grow on before spending on any

Leadership3 steps

The Three-Hire Performance Team Sequence

Build a paid team in order: data-driven generalist, then creative, then a dedicated data scientist

The True Competition Metric

Use auction-insights math to tell a genuine competitive threat from a harmless close-variant accident