“I worked with Mailchimp for three years leading up to their acquisition by into it”
Intuit
0 recommend/use · 5 sourced episodes
Every sourced reference
Short attributed excerpts only. Timestamps are approximate.
“Brad Smith into it who set tled the stock price there”
“you're on the board of into it”
“prior to that she was a group product manager into it where she spent five and a half years”
“the biggest thing that they taught was around customer centricity”
“I was a product manager at Intuit working on QuickBooks online”
Related frameworks
Asking for Help Well
Ask for advice, not answers — the counterintuitive skill that separates who rises from who stalls.
Benefit-Priming Questions (Good Friction)
Add a step to your signup flow — a question that makes users think about the benefit — and conversion goes up.
Bias Interrupters for Introvert-Safe Decisions
Design meetings so the loudest 20% can't take 80% of the air — vote offline, then go round the circle.
Bring the Insight to Win Over Skeptics
Earn trust from more-experienced people by owning customer insight, not by faking expertise
Build Zero-to-One in the Dark
Inside a big company, new products die of attention. Ask for less scrutiny, fewer resources, and room to fail.
Candidate Market Fit
Position yourself as a narrow spear, not a net — three-to-four attributes the market actually wants.
Escaping the Low-Impact PM Death Spiral
Low-impact work begets low-impact work until layoffs — break the cycle by proactively claiming high-impact work.
Evidence-First Intervention Design
Literature review, then hypothesis, then 30 variants, then relative testing — never show users one design.
Friction Injection for Behavior Suppression
To make people do less of something, add logistical AND cognitive friction at the moment of the hot decision.
Growth Is a Game of Inches
Don't chase the step function. Ship 20 bets at 20% instead of 4 perfect ones — then raise the hit rate.
How Might the Opposite Be True
Break a scarcity or false-tradeoff frame by forcing yourself to argue the reverse
Impact Estimation in the Unit of Your Goal
Prioritize by estimating each option's impact in the exact same unit as your team goal, not an abstract score.
Incentive Alignment Against the Dark Side
We are what we measure. Set the team's incentive on the behavior, and lengthen its time horizon.
Job Mission with OKRs (Play to Win)
Write your own version of the role with OKRs and share it with the hiring manager to win the offer.
Learning Curve, Environment, Problem
Evaluate whether to stay in or leave a role using three questions, not job titles
One-Step-Away Team Goals
Set your team's goal exactly one why-statement or one math operator away from a company goal.
Options-With-A-Recommendation Pushback
Never say yes or no to stakeholders — present options, trade-offs, and one clear recommendation.
PM Your Career Like You PM Your Product
Write a spec for your career: destination, metrics, milestones, and a measuring stick for every offer.
Reframe Self-Promotion as Education
You make the light bulb but you sell light. Rename the act and the resistance disappears.
Right for Wrong
Get people to do the thing they already want to do — by giving them a shallower, more immediate reason.
Single-Owner Review Limits
Cap reviews, approvals, and meeting size so one accountable owner drives the pace
Situation-Behavior-Impact Feedback
Deliver hard feedback as an undeniable subjective observation, not a verdict
The 30-60-90 Day Landing Plan
Listen for 30, align for 30, execute for 30 — and negotiate the listening time with your manager up front.
The Behavioral Diagnosis
A journey map on steroids: every micro-step to the behavior, with the blocking psychology named at each one.
The CEO Funding Test
Ask 'if I were CEO, would I fully fund my own team?' to expose whether your work is survivable.
The Double Diamond Product Process
Alternate broad exploration and narrow selection across customer, problem, and solution
The Easiness Ladder: Default, Then Rule of Thumb, Then Decision
First line of defence is always a default. If you can't default it, give people a heuristic — never a calculation.
The Four Legs of the Negotiation Stool
Negotiate the resources you need to hit your OKRs before salary, then ask 'are you open to?'
The Job Search Council
Run your job hunt as a committed 6-8 person peer group that flips anxiety into accountability.
The Learning-Impact Ladder
Alternate between roles where you have mastery and roles where you're the newbie — zigzag, don't climb.
The Manukan Two-Pager & Listening Tour
Draft what you want and don't want, then run structured listening-tour conversations to find your fit.
The Subtractive Goal-Shrinking Exercise
Make a bloated set of goals smaller and more concise each round until one specific, urgent number survives.
The Three B's (Behavior, Barriers, Benefits)
Pick an uncomfortably specific behavior, strip its barriers, then engineer an immediate benefit.
The Three E's of Career Growth
Grow faster by deliberately balancing experience, exposure, and education
The Trust Equation
Trust = (credibility + reliability + authenticity) / perception of self-interest
Write What You Repeat
If you say it more than once, write it down — then get an accountability partner to enforce a monthly cadence.
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