LLenny's Podcast
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Costco

1 recommend/use · 3 sourced episodes

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Leadership4 steps

Bias Interrupters for Introvert-Safe Decisions

Design meetings so the loudest 20% can't take 80% of the air — vote offline, then go round the circle.

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Innovation6 steps

Build Zero-to-One in the Dark

Inside a big company, new products die of attention. Ask for less scrutiny, fewer resources, and room to fail.

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Innovation4 steps

Context and Outcome over Pain and Gain

Study the context that makes the irrational rational, not just the pain to be relieved.

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Strategy5 steps

Growth Is a Game of Inches

Don't chase the step function. Ship 20 bets at 20% instead of 4 perfect ones — then raise the hit rate.

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Leadership4 steps

Harder Is Easier (The Figure-It-Out Principle)

Commit to the costly right thing up front, and the trust it earns makes everything else easier.

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Strategy4 steps

Mission Drive Audit

Prove you're mission-driven by showing you cannot profit except by achieving the mission.

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Entrepreneurship5 steps

Mission-Protective Provisions Playbook

Lock in founder and mission protections now, while you still have the leverage to do it.

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Strategy5 steps

PM Your Career Like You PM Your Product

Write a spec for your career: destination, metrics, milestones, and a measuring stick for every offer.

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Communication5 steps

Reframe Self-Promotion as Education

You make the light bulb but you sell light. Rename the act and the resistance disappears.

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Mindset3 steps

Show Me the Apparatus Test

A value is only real if there's an expensive apparatus that enforces it every time, no exceptions.

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Strategy4 steps

Spiritual Holding Company (Mission Guardian Selection)

Give the mission its own sovereignty by appointing a renewable guardian that outlives any founder.

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Leadership6 steps

The 30-60-90 Day Landing Plan

Listen for 30, align for 30, execute for 30 — and negotiate the listening time with your manager up front.

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Leadership3 steps

The Culture Bank (Todd Park's Deposit Rule)

Treat trustworthiness as an asset: only ever make deposits, never intentionally make a withdrawal.

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Innovation5 steps

The Four Forces of Progress

Model demand as a tug-of-war: two forces push people to switch, two hold them back.

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Marketing4 steps

The JTBD Switch Interview

Interrogate the story of a real purchase to recover the true causes of a switch.

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Self-Mastery4 steps

The Learning-Impact Ladder

Alternate between roles where you have mastery and roles where you're the newbie — zigzag, don't climb.

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Sales4 steps

The Six Phases of the Buying Timeline

Meet buyers where they are on their timeline instead of forcing them onto yours.

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Marketing4 steps

The Three Sources of Energy

Every purchase draws on functional, emotional, and social energy, not just utility.

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Influence5 steps

Write What You Repeat

If you say it more than once, write it down — then get an accountability partner to enforce a monthly cadence.

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