book

The End of Average

By Todd Rose

1 recommend/use · 1 sourced episode

Every sourced reference

Short attributed excerpts only. Timestamps are approximate.

“the other book I would say is end of average by Todd Rose”

Speaker: Bob Moesta▶ Watch at ~59:00approx.

Study the context that makes the irrational rational, not just the pain to be relieved.

Model demand as a tug-of-war: two forces push people to switch, two hold them back.

Interrogate the story of a real purchase to recover the true causes of a switch.

Meet buyers where they are on their timeline instead of forcing them onto yours.

Every purchase draws on functional, emotional, and social energy, not just utility.

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